To raise awareness and money for the Massachusetts/New Hampshire chapter of the Alzheimer's Association during World Alzheimer’s Month, Dunkin Donuts is going Purple with a Purpose. All this week, Dunkin’ Donuts customers can buy the Purple with a Purpose Donut, a vanilla-frosted donut topped with purple sprinkles. While Dunkin is only saying that a portion of purple donut sales this week will support ALS, the donut chain has donated $70,000 since 2009.
Update 9/18: $0.33 cents of each Purple with a Purpose donut will be donated.
Related Pinterest Board: #FWB - Percentage of Sales