3 Pinup Programs that Have Raised Nonprofits Millions

Today, over at the Razoo blog, Inspiring Generosity, I wrote a post on a successful pinup program between Shake Shack and Share Our Strength that raised $135,000 at just ten store. It's definitely worth a deeper dive if you're interested in pinups as a fundraiser for your business partners. You might not have heard of pinups, but I bet you've bought one. Pinups - sometimes called scannables, paper icons, mobiles, pinups, register programs - are sold by cashiers for a buck or two and then displayed in the store for all to see. 

Pinups can raise a lot of money. Here are two million dollar programs and another program that could one day be a seven-figure success.

BuyShamrock

MDA Shamrocks

I started my career with the Muscular Dystrophy Association in the early 1990's and remember all too well delivering Shamrock pinups to Boston businesses. Even then Shamrocks were a classic fundraising practice. Today, Shamrocks are still going strong and raising millions of dollars annually. Just this past March Lowe's home stores teamed up with MDA to raise over $7 million. 

OSJL Pinup 263x300

Ocean State Job Lot Gift Box

I ran this program at my last job. On average, we raised several hundred thousand dollars in just a few weeks in December. The last time I checked this local pinup program at 100 Ocean State Job Lot stores had raised $1.6 million since 2004. This program is a great example of how pinups can raise any nonprofit - local or national - a lot of money.

KFC, Taco Bell & DQ Dishing Out Meals to End Hunger

Maggie Keenan, a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course, a program that shows nonprofits and businesses how to develop and execute an effective and lucrative pinup program. Maggie was always a top student, and gets an A+ for this pinup program that teamed the Chatham-Savannah Authority for the KFCMAGGIE1  1Homeless, Inc. and Hodges Management Company, which owns the local KFCs, Taco Bells and DQ Grill & ChillsDishing Out Meals: Fighting to End Hunger & Homelessness in Our Community raised over $33,000 in its first year.

Next week, I'm teaming up with CharityHowTo.com to offer Six Figure Cause Marketing - The Power of Pinups in a special two-part course, which also includes a copy of my book Cause Marketing for Dummies. If you're interested in raising an extra $100,000, $300,000 or even $500,000 for your nonprofit, this is the program for you!

Sign-up Here

Six Figure Cause Marketing - The Power of Pinups

The Six Figure Cause Marketing Program – the most comprehensive and successful cause marketing training program on the planet - returns May 29th as a two-part webinar at CharityHowTo.com (SG.com's exclusive webinar partner).

All the information about the program can be found here.

This program has everything you need to create and execute successful pinup programs with local business partners. Unsure of what pinups are? Check out this post. Here's my elevator pitch: Pinups are paper icons that are sold at the register for a buck or two. They are hands-down the easiest and most lucrative cause marketing program you can execute with a business partner.

Here's what you get with the program:

  • The supporting slides from the webinar
  • A copy of my book Cause Marketing for Dummies
  • A 60-minute consultation with me to fine tune your individual program (You can schedule for one call or spread it over the calls out as you need them.

You get this all for $229, half of what it would cost you if you purchased the book, webinars and consulting separately.

[Update: A lot of people asked for a more affordable option. How about the two-part webinar and book for $99! If you're interested in the consulting, which is useful if you feel like you'll need some extra help getting your program up and running, you can arrange it with me separately.] 

This program is hands-on, practical and jam-packed with advice (All delivered with a charming Boston accent that will have you giggling for days!).

Here’s what a few past participants have said about the Six Figure Cause Marketing Program.

"I tapped into every note I had from your 6-Figure Cause Marketing course and tagged pages in your Cause Marketing for Dummies book (2011). Both were invaluable resources in helping me put this entire campaign together. I tried to keep it simple, use something new (i.e. QR Code), keep it centered on the corporate partner's desire to do good, keep it local, and make a difference. To all established and emerging cause marketers, I wholeheartedly, without reserve recommend you invest in yourself for your clients and causes by enrolling in in Joe Waters' 6-Figure Cause Marketing Course and purchase his book. Both are the Encyclopedias to Successful Cause Marketing and should be on your shelf. What I know for sure: the investment I made in Joe's course and book will allow us the opportunity to raise thousands of dollars raised for the homeless in Savannah, Georgia."

- Maggie Keenan (Read her story 6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless)

“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”

“I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!”

“You're awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!”

“YOU ROCK. Thanks so much!”

Still not convinced? Here are six organizations that are on the road to Six Figure Cause Marketing success.

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

40 Local Companies Partner with the Ellie Fund for Cancer Care

Discount Retailer Breaks $1 Million with Cause Marketing

Cause Marketing Success Story: Jake’s Ride

Check-Out Line Charity a Perfect Fit for New Balance, Komen

“Create-A-Sweater” Cause Marketing Program Weaves Bond Between Kids, Seniors

This is the only cause marketing program out there that’s focused on raising money through win-win partnerships with businesses in your area.

If you’re interested in the marketing of causes, look elsewhere. If you’re interested in real cause marketing, the kind that can raise your organization an extra $100,000, $300,000, even $500,000 (regardless of your size or reputation) this is the program for you.

Sign-Up Now

Six Figure Cause Marketing Training Program Returns October 4th

The Six Figure Cause Marketing webinar - the most comprehensive and successful cause marketing training program on the market - begins October 4th from 1pm to 2pm EST. It's a three-part program with sessions on October 6 and 11 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here's your Boston dictionary.)

Here's what past participants have said about the Six Figure Cause Marketing webinar series.

"I'm so glad I signed up for this program. I've already identified businesses in town that I'd like to partner with, and now I know how to approach them, and with what ideas."

"I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!"

"You guys are awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!"

"YOU ROCK Joe and Joanna. Thanks so much!"

Better yet, here are seven organizations that have set themselves on the road to Six Figure Cause Marketing success.

Discount Retailer Breaks $1 Million with Cause Marketing

Online Cause Marketing: Give5Get15.com

Cause Marketing Success Story: Jake's Ride

Check-Out Line Charity a Perfect Fit for New Balance, Komen

B2B Cause Marketing

"Create-A-Sweater" Cause Marketing Program Weaves Bond Between Kids, Seniors

Bagel Bakery Makes Giving a Priority

This is the only cause marketing program out there that's focused on raising money through win-win partnerships with businesses in your area.

If you're interested in the marketing of causes, look elsewhere. If you're interested in nonprofit and for-profit partnerships that are beneficial and lucrative for both partners, this is the program for you.

Do you have a blog or website? Join our affiliate program!

3 Reasons to Sign-Up for Six Figure Cause Marketing

The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program. If you're still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.

This program works. 6FCM is specifically designed for small and medium-sized nonprofits that want to develop lucrative, win-win partnerships with businesses of all sizes. Many people talk about cause marketing, but none of them have the proven program that can bring in six-figure revenue. We do.

If you want to raise money from cause marketing--real money, not just a few bucks from a website that promises you a nickel for every baking pan they sell--the Six Figure Cause Marketing program is perfect for you.

Your nonprofit needs cause marketing. Recently, Liz Strauss pointed me to Do You Pass the Leadership Test in the Harvard Business Review. In the article Bill Taylor argues that "real leaders are happy to zig while others zag. They understand that in an era of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special."

Having been around since the early 1980's, cause marketing isn't a new practice. Yet, it's only now trickling down to many smaller nonprofits and businesses. For many local nonprofits, cause marketing could be a powerful differentiator. The zig to all those zags out there.

Zig to Zip. From what I see nonprofits with cause marketing programs are generally more ambitious, progressive and innovative than their non-cause marketing counterparts. Cause marketing burns for technology, social media, advertising, marketing, public relations, etc. Cause marketing is a good thing that leads to good things.

Six Figure Cause Marketing will add to your coffers, help you out-zig your competition, and just might give you some much-needed zip. I hope you'll join us.

Six Figure Cause Marketing Webinar Returns Sept. 14th

The Six Figure Cause Marketing webinar begins September 14th from 2pm to 3pm EDT. It's a three-part program. The subsequent sessions will be held September 16 & 21 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here's your Boston dictionary.)

Fortunately, neither mine nor Joanna's accent didn't impact the usefulness of the webinar for our participants. Here's what some of them had to say.

"I'm so glad I signed up for this program. I've already identified businesses in town that I'd like to partner with, and now I know how to approach them, and with what ideas."

"I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!"

"You guys are awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!"

"YOU ROCK Joe and Joanna. Thanks so much!"

Better yet, here are three organizations that have set themselves on the path to Six Figure Cause Marketing success.

Cause Marketing Success Story: Jake's Ride

Check-Out Line Charity a Perfect Fit for New Balance, Komen

B2B Cause Marketing

This is the only cause marketing program out there that's focused on raising money through win-win partnerships with businesses in your area.

If you're interested in the marketing of causes, look elsewhere. If you're interested in cause marketing as I define it here, this is the program for you.

Cause Marketing Success Story: Ocean State Raises $212,000

Back in December I told you about Ocean State Job Lot and their annual pinup programs to support the hospital. Despite a sputtering economy, Ocean State not only met its goal, it blew it away! During the month of December, Ocean State Job Lot raised $212,000! That's almost 40% more than 2008.

Moreover, these results put them on track to raise one million dollars for the hospital in just six years.

Ocean State's tag line is The Home of Adventure Shopping. The joy and enthusiasm shoppers and employees find in their stores obviously extends to their giving!

Are you planning a cause marketing program for your nonprofit? Our work with Ocean State Job Lot helped us develop the best practices for our Six Figure Cause Marketing program. I hope you’ll check it out!