The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program. If you're still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.
This program works. 6FCM is specifically designed for small and medium-sized nonprofits that want to develop lucrative, win-win partnerships with businesses of all sizes. Many people talk about cause marketing, but none of them have the proven program that can bring in six-figure revenue. We do.
If you want to raise money from cause marketing--real money, not just a few bucks from a website that promises you a nickel for every baking pan they sell--the Six Figure Cause Marketing program is perfect for you.
Your nonprofit needs cause marketing. Recently, Liz Strauss pointed me to Do You Pass the Leadership Test in the Harvard Business Review. In the article Bill Taylor argues that "real leaders are happy to zig while others zag. They understand that in an era of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special."
Having been around since the early 1980's, cause marketing isn't a new practice. Yet, it's only now trickling down to many smaller nonprofits and businesses. For many local nonprofits, cause marketing could be a powerful differentiator. The zig to all those zags out there.
Zig to Zip. From what I see nonprofits with cause marketing programs are generally more ambitious, progressive and innovative than their non-cause marketing counterparts. Cause marketing burns for technology, social media, advertising, marketing, public relations, etc. Cause marketing is a good thing that leads to good things.
Six Figure Cause Marketing will add to your coffers, help you out-zig your competition, and just might give you some much-needed zip. I hope you'll join us.