Brands Declare Dependence on Patriotic Cause Marketing

I've been on the hunt for Fourth of July cause marketing. I wrote about one last week from Budweiser that involved augmented reality that is pretty cool. You can read about it in my monthly post on the For Momentum blog.

I found another one today.

For a second year, Napa Auto Parts is re-launching its Get Back and Give Back Campaign to support the Intrepid Fallen Heroes Fund. Through July, the campaign will offer a nationwide text-to-donate program during the month, which allows anyone to text 'NAPA' to 27722 to make a $10 donation.

Napa Auto Parts and NAPA AutoCare Centers are also offering customers mail-in rebates of up to $25 for every battery, alternator, and starter they purchase during the month. Customers can choose to donate all or a portion of these rebates, and Napa will donate $1 to the IFHF for any redeemed rebate.

This is the first time I've seen a company offer customers the option to donate their rebate to a cause, and then make a donation for every redeemed rebate (although I have this when consumers redeemed coupons).

Since I didn't find all Fourth of July cause marketing campaigns I was hoping to find, I dipped into my Pinterest boards and found a few other patriotic themed campaigns.

During the Superbowl Jeep'sWhole Again ad supported the USO and the troops.

One of my favorite campaigns from past Independence Days was Jersey Mike's Christmas in July campaign for Wreaths Across America. I think it takes a real giving spirit to host a fundraiser in July to put wreaths on soldiers' graves in December. But that's just what this sub chain did.

What Fourth of July cause marketing promotions have you seen?

Update: Stuart Elliot in the New York Times has a nice roundup of cause-related campaigns for The Fourth of July.