Brands Declare Dependence on Patriotic Cause Marketing

I've been on the hunt for Fourth of July cause marketing. I wrote about one last week from Budweiser that involved augmented reality that is pretty cool. You can read about it in my monthly post on the For Momentum blog.

I found another one today.

For a second year, Napa Auto Parts is re-launching its Get Back and Give Back Campaign to support the Intrepid Fallen Heroes Fund. Through July, the campaign will offer a nationwide text-to-donate program during the month, which allows anyone to text 'NAPA' to 27722 to make a $10 donation.

Napa Auto Parts and NAPA AutoCare Centers are also offering customers mail-in rebates of up to $25 for every battery, alternator, and starter they purchase during the month. Customers can choose to donate all or a portion of these rebates, and Napa will donate $1 to the IFHF for any redeemed rebate.

This is the first time I've seen a company offer customers the option to donate their rebate to a cause, and then make a donation for every redeemed rebate (although I have this when consumers redeemed coupons).

Since I didn't find all Fourth of July cause marketing campaigns I was hoping to find, I dipped into my Pinterest boards and found a few other patriotic themed campaigns.

During the Superbowl Jeep'sWhole Again ad supported the USO and the troops.

One of my favorite campaigns from past Independence Days was Jersey Mike's Christmas in July campaign for Wreaths Across America. I think it takes a real giving spirit to host a fundraiser in July to put wreaths on soldiers' graves in December. But that's just what this sub chain did.

What Fourth of July cause marketing promotions have you seen?

Update: Stuart Elliot in the New York Times has a nice roundup of cause-related campaigns for The Fourth of July.

Day 4: Keep the Fourth of July Spirit Going All Month Long

Since this is my last installment of four cause marketing promotions that celebrate Independence Day, I thought I'd focus on a campaign that would take us right through the Olympics, which begin July 27th.

For $12 you can buy a stitch to the flag our athletes will carry at the Olympics in London. To date, Team USA has sold nearly 24,000 stitches with Raise Our Flag.

The money will support meals, training, equipment and everything else our athletes need to win. Remember, America's athletes get no government funding. They can only succeed with our help.

A big Olympic thanks to Phil "The Godfather of Cause Marketing" McCarty for sharing this promotion with me.

Day Three: 4 Ways to Celebrate the Fourth of July & Give Back

Just because the Fourth of July is over doesn't mean you've seen your last cookout this week. Folks will be grilling, chilling and drinking right through the weekend. That's why my third pick of the week for cause marketing that celebrates Independence Day is a Massachusetts company called 50 Back, which brews a beer called The Brew of the Brave.

When you buy this American lager, 50% of the proceeds go to five charities committed to supporting and enriching the lives of veterans and active service members and their families. Two of these organizations are the USO and Homes for Our Troops.

While 50 Back is currently only available at stores in Massachusetts, the brewers hope to soon bring this "taste of appreciation" to all 50 states.

Don't drink beer? Try my other favorite beverage for a cause: Tevolution.

Day Two: Four Cause Marketing Campaigns to Celebrate on the Fourth

The second cause marketing campaign I want to recognize this week is Flag Your Bag by Which Wich Superior Sandwiches. The sandwich shop chain is encouraging customers to decorate Which Wich bags that will be filled with goodies and sent to troops overseas.

To meet today's deadline, you can upload a drawing online. You can also send the troops a personalized message of thanks. Sadly, there are no Which Wich stores here in New England but with 250 locations nationwide, I bet there's one near you.

Happy Fourth of July! Have a safe and fun holiday.