Joe Waters Joe Waters

Forget Zombies, Get Ready for The Goodpocalypse

Millennials, social business and media and mobile are converging to create a golden age of good. Here’s how nonprofits can thrive in a world turned right-side up.

I’m kind of bummed that there won’t be a zombie apocalypse anytime soon. I’ve watched so many shows and movies about zombies that I’m sure I know enough to survive in a world turned upside down. What I’m unsure of is if I’ll ever get a chance to outrun a zombie, or to relish my stockpiles of food and supplies. Sigh.

I realized all this one night when I was watching my favorite TV show The Walking Dead. Amidst all the violence, despair and feeding zombies, I thought: “There’s no zombie apocalypse coming. The future will be more good than bad. It will be a….Goodpocalypse.”

I’m not trying to be cute, or making this up. When it comes to cause marketing I’m always looking for what’s next for the field. Instead, I stumbled on what’s next for humankind: a golden age of good.

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Cause Marketing 101 Joe Waters Cause Marketing 101 Joe Waters

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

I’ve been relaxing in my garden.

It's been a busy year and I'm looking forward to just hanging out - and gardening - in July and August.

I’m sure you're planning your own downtime.

But I bet you're thinking of September and all that money you have to raise from businesses. I know, the boss is on your back and it's only July. I used to have a boss, too, you know. I remember the drill.

But here's something the boss won't tell you: relax, chill. I got your back.

In this post, I'll guide you to six-figure success this fall.

Let's get started by laying the groundwork of what cause marketing is (aka fundraising with businesses).

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