Clif Bar Talks the Talk, Bikes the Walk

Green For Good points out a great example of cause marketing by Clif Bar (side: great web site).

As a sponsor of the Tour de France-like Amgen Tour of California, which started today, Clif Bar will award the top sprinter of eachClifbarlogo2_2 stage the green jersey.  But that's not all.  Clif Bar is working to meld their environmentally-friendly values with just about every facet of the race.  My favorite: An on-site bike valet to encourage folks to leave their cars at home. 

Companies--and nonprofits--could learn a lot from Clif.  You just don't see enough companies making this  type of commitment to their cause marketing programs.  Too many programs are one-offs and end-up having limited value.

I love Clif Bars already (PR: Cookies 'n Cream), but their outstanding cause marketing gives me a whole new appreciation for the brand.

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