Ep168: To Succeed Causes Need to Stand Out from the Crowd

Ep168: To Succeed Causes Need to Stand Out from the Crowd

Today on CauseTalk Radio, Megan and I talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets.

Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.

On the show, Megan, Julie and I discuss...

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Recap: #CMF2016 Was Awesome!

Recap: #CMF2016 Was Awesome!

The 2016 Cause Marketing Forum Conference was held in Chicago last week. As usual, it was excellent and full of learning, inspiration and friendship. Congrats to David HessekielMegan Strand and the whole CMF team for an outstanding event.

The conference is that one time of year I get to see everyone in the cause marketing world. I'm definitely recharged! Here are the slides from my preso, 5 interviews and 29 must follow cause marketing peeps to follow on Twitter.

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Ep167: Walgreens Sticks Its Nose Out, Raises $18 Million for Needy Kids

Ep167: Walgreens Sticks Its Nose Out, Raises $18 Million for Needy Kids

Today on CauseTalk Radio, Megan and I talk to Linn Jordan, Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day. This UK import is dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world.

Walgreens has sold more than 12 million Red Noses and raised $18 million since kicking off their campaign on March 28th - twice the amount sold during the entirety of the campaign last year!

On the show, Megan, Linn and I discuss...

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