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16 Top Fundraisers on the Lessons of Scary Movies

I asked 16 fundraising experts if nonprofits could learn anything from scary movies. What they said made my hair stand on end. But one expert made me laugh.

If you've been reading my blog for a while you know how much I love Halloween. With Joanna MacDonald, my co-author on Cause Marketing for Dummies, I used to run Halloween Town here in Boston. This two-day event attracted 15,000 people and was a big draw for companies hungry to talk to our "four-legged monsters" - moms with kids!

This year, I asked 16 of America's top fundraisers two questions:

  • What's your favorite horror movie?
  • From that movie, what lesson can we learn on fundraising and/or cause marketing?

As you'll see in the above slideshow, I got some great responses. I heard back from more people than I could include! ....