Newsletter: Case Study Redux 🔂 ; Hawaiian BBQ Chains Raise Money for Maui Fire Victims 🌺 ; 10 Ways to Get Partnership Leads on Instagram 🤝
Back in April, after using my newsletter to plug my presentation on case studies at the Engage for Good Conference in Atlanta, so many people pre-registered for my session that we ran out of room!
EFG head honcho and New Yorker David Hessekiel asked me (on his hands and knees with a Red Sox hat on, no less) if I would consider doing an encore presentation via Zoom in August.
Since I can't say NO to groveling David, I'm doing it again! 🤷♂️😂…
Newsletter: 4 Key Insights From ACCP's Annual CSR Survey 📊 ; Why Your Nonprofit Needs Its Own Branded Bikini 👙; A New Service Let’s You Donate Now But Pay Later ⏰
I recently downloaded the Association of Corporate Citizenship Professionals (ACCP) 2023 Annual CSR Insights Survey. The survey has been conducted for the past four years to understand better the trends impacting CSR and ESG professionals.
One hundred forty-nine companies filled out the survey.
Here are four things that caught my eye and how nonprofits should respond…
Newsletter: Nonprofits, Take Note: Barbie is Ripe For 'Causejacking' 💥; Balance a Lemon on Your Head, Insurance Company Will Donate to ALSF 🍋 ; RIP Pee-Wee Herman 😭
Barbie is everywhere - and not just in the movie theaters. People are writing about Barbie ("Ten Life Lessons from the First Ten Minutes of the Barbie Movie"). People are selling things with Barbie (Barbie Dreamhouse in Malibu listed on Airbnb). If you don't believe me, just Google "Barbie Movie" and see what happens!
BARBIE. IS. EVERYWHERE.
People and brands are newsjacking the Barbie movie.
Newsjacking is all about…
