Newsletter: Case Study Redux 🔂 ; Hawaiian BBQ Chains Raise Money for Maui Fire Victims 🌺 ; 10 Ways to Get Partnership Leads on Instagram 🤝
Back in April, after using my newsletter to plug my presentation on case studies at the Engage for Good Conference in Atlanta, so many people pre-registered for my session that we ran out of room!
EFG head honcho and New Yorker David Hessekiel asked me (on his hands and knees with a Red Sox hat on, no less) if I would consider doing an encore presentation via Zoom in August.
Since I can't say NO to groveling David, I'm doing it again! 🤷♂️😂
On Thursday, August 24th at 1:30 pm EDT, I'll present How To Create Case Studies That Strengthen Your Corporate Social Impact Programs.
This presentation will include all the goodies from my live presentation at the EFG conference in a slightly shorter one-hour format. Still, you'll get all the necessary info, and I'm leaving plenty of time for Q&A. Of course, you can email me afterward if you have any questions!
Gang, case studies are critical for your success.
✅ Yes, case studies are for nonprofits too. They are omnipresent in the B2B world and should be in the nonprofit world too! But they're not - and that's a big mistake.
Check out this graph that shows just how critical case studies are, especially in the consideration and decision-making stages. If you are talking to a lot of companies but not closing any deals, case studies are what you need to get over the goal line.
✅ Case studies are for big and small partnership teams. Case studies make selling unnecessary. They make your job easier because they are proof of success, confirmed by your partner. I would argue that small teams need case studies more than big teams. Being less well-known, you need strong forms of social proof to motivate companies to pass you by for more prominent players.
✅ You're worried that you don't write good. Stop worrying. If you follow my process, you'll have someone else's words to work with. It's less about writing and more about assembling.
🎯 What's important with case studies is asking the right questions; I'll give you the EXACT. SIX. QUESTIONS I've honed while writing over 100 case studies and now use in every single case study interview.
✅ You're worried that having case studies won't be enough. You need to know how to use them! I won't leave you hanging. A whole section of my presentation will focus on how to use case studies at every stage of the partnership funnel: awareness, consideration, and decision. I will show you how to use them in your outreach to prospects from the moment you say hello to signing the deal.
Three things you need to know.
If you are already an EFG member, this webinar is FREE as part of your membership.
If you're not a member, the webinar that will generate tens of thousands of additional dollars in new partnerships for your organization is only $99.
Here's a bonus. If you pay for the webinar and then decide to hire me to help you with your case studies in any way - and there are multiple ways for us to work together - you get a $100 credit with me!
What are you waiting for? Case studies are wicked important and awesome, I show you all my secrets, and the webinar - most likely - won't cost you one thin dime. Join me!
Joe, I want to hear you say words like CAUSE MAHHHKETING
✍️ Partnership Notes
1. How Hawaiian BBQ chains are using cause marketing to help Maui fire victims.
2. This point-of-sale program deserves a Halo Award for "Most persistent point-of-sale ask by a pin pad." 👏👏😂
3. Crest and Oral-B are working with customers to close the "smile gap" through the end of September.
🤑 Marketing Your Cause
1. Charity: Water newsjacks AI with its AI can't fix dirty water ad.
2. Legendary nonprofit copywriter Tom Ahern explains why this small library's 4-page print newsletter is so darn good. Hint: It's not all about them! Plus, Tom shares three metrics you can use to measure the success of your newsletter.
3. Is your nonprofit building an audience on Instagram? Here are ten ways to get more partnership leads from the site. Instagram is a great place to share partner testimonials!
😎 Cool Jobs in Cause
1. Senior Corporate Partnerships Manager, The Trevor Project, Remote ($95k - $110k)
2. Corporate Partnership Success Team Manager, JerseySTEM, Remote
3. Director of Corporate Partnerships, Brain Injury Association of America, Remote
🧠🍌 Brain Food
1. As an aspiring birder and AS member, I hate to say this, but...The Audubon Society is a mess. Can they soar again? We'll see.
2. Thanks to AI, you can now chat with the apostles, the prophets, Ruth, Job, Abraham’s nephew (who apparently likes to talk a LOT), and even the big guy himself, JESUS.🙏
I chatted with Moses and asked about my case study webinar, and he issued a new commandment: THOU SHALT ATTEND JOE'S WEBINAR. Do you really want to disappoint Moses? 🤔🔥
