My friends at Remarkable Partnerships (RP) in the U.K. recently published a great post on the mismatched expectations hurting partnerships. You should read the article and check out the report they released.

Here's the mismatch in a nutshell. 🥜

Nonprofits want to raise money, but companies want to meet their ESG objectives, grow their brand profile, and engage employees.

Nonprofits and companies aren't exactly on the same page…

Corporate partnership teams could learn a lot from convenience stores (C-stores).

Here's a good takeaway: Have good lighting.

You see, c-store customers like when ​C-stores are well-lit​.

Better lighting, among other things, decreases store theft, as everyone knows shoplifters like to operate in the shadows!

Well, here's the connection between C-store lighting and your corporate partnership program...

Here's something to try this week.

Head over to ​ChatGPT​ and either signup or, if you already have an account, log in. BTW, signing up is easy and free, so don't sweat it!

Here's the prompt I want you to use…