CauseTalk Radio Ep98: New Balance Gets Kids Moving with SparkStart

Today on CauseTalk Radio, Megan and I talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that's focused on encouraging physical activity in children.

It's much needed as one of every ten school-aged child on the planet is overweight.

To launch SparkStart here in the states, New Balance has partnered with Boys & Girls Clubs of America. Through August 31st, when you buy New Balance shoes they will donate 30 percent of the sale price back to BGCA in the form of new shoes.

For the end of September, New Balance is planning a global volunteer week for employees. Employees worldwide will have the opportunity to work with activity-focused nonprofits in their local communities.

Finally, Amy discusses the challenge of picking the right cause and activities right to create impact.

Tune in now to learn more about an ambitious, global initiative that's just getting started. 

CauseTalk Radio Ep97: When Customers Stumble, This Bank Picks Them Up

Today on CauseTalk Radio, Megan and I talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the nation's 12th largest bank.

Maria discusses two of the bank's cause marketing efforts. First, with Pay to the Order of  each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to Stand Up To Cancer (SU2C).

Fifth Third also donated an additional dollar for each time the #paytotheorderof hashtag was used on social media.

The second Fifth Third Bank program is Homeowner Reemployment. The bank has partnered with NextJob, a nationwide reemployment solutions company, to offer unemployed mortgage borrowers job search assistance, including one-on-one dedicated coaching, weekly webinars and online job search software, fully paid for by Fifth Third Bank.

No other bank offers this service to mortgage customers!

Tune in now. This podcast will show you how a big bank can balance profit with purpose!

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Today on CauseTalk radio, Megan and I chat with Chris Jarvis of Realized Worth, an expert on mobilizing employees for good causes.

Chris debunks the myths of "Done in a Day" corporate volunteerism, explains the "Proximity Factor" of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

For the real deal from the guy who knows how to get employees to participate in corporate volunteering programs, tune in now!

CauseTalk Radio Ep50: New PurPle Index Tracks Corporate Purpose, Participation and Performance

Today on CauseTalk Radio, Megan and I chat with MSLGROUP's Scott Beaudoin about the new Purple Index, which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit.

We discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great infographic and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.

CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What's the Difference?

In today's episode, we chat with Craig Bida, Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications, to discover - once and for all - what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. Don't know the difference yourself? Today's show's a must-listen. Craig's background in consumer products at P&G frames the conversation and we take a deep dive into the evolution of this field of doing well by doing good

Qrcode 5510298

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.


Craig's Company: Cone Communcations