Here are the results from the snap survey you took last month on SEO and corporate partnerships.
As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Why? As one respondent explained:
"Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. We have been operating without a dedicated MARKETING staff member for almost four years. We split email, social media channels, and communications work between our two development staff members and two of the program staff. Our budget is close to $2M so I don't know where these prioritized decisions come from."
A second question in the survey asked if respondents would be interested in learning more about SEO and corporate partnerships via a detailed blog post or webinar. Most people said they MIGHT be interested. Sadly, SEO just isn't a priority. Again, I think I know why:
"Our institution (art/history museum) is not well-versed in SEO...at all. So while I understand and appreciate the benefits of a strategy, I would be a lone voice in that fight."
Folks, these results don't make SEO any less important to your corporate partnership program. Creating website content that ranks in Google is critical for B2B sales success. But I get that people don't have the time and resources for it.
While I won't be writing a detailed post or offering a webinar because of your lukewarm interest, I plan to continue to stress its importance and offer tips for easy SEO wins - like using case studies! 😊
✍️ Partnership Notes
1. Kanas City Chiefs 🏈fans can buy the team's "kingdom flags" 🚩at 135 area McDonald's restaurants. They sell for five bucks and last year raised $323,000! Proceeds benefit KC's Ronald McDonald House.
2. Native Americans are not happy with Dior's new perfume, Sauvage, spokesman and actor Johnny Depp, or the nonprofit the brand collaborated with on the product launch.
3. Should marijuana companies be allowed to participate in the civic-minded Sponsor-a-Highway program?
4. Mmmm 😋...criminal justice reform.
🤑 Marketing Your Cause
1. I'm tuning in to this! Activate, a 6-part documentary that premieres Thursday on National Geographic Channel, features celebrities talking to grassroots activists trying to end cash bail, eradicate plastic pollution, and more. Here's the kicker: each installment includes info about how sponsor Proctor & Gamble is addressing the theme of the episode.
2. A good how-to article on four ways to drive more Facebook traffic to your site without investing in ads.
3. 6 online forms that should be on your web site. Yes, an email signup form is one of them!
😎 Cool Jobs in Cause
1. Officer, Cause Marketing, American Red Cross (Washington, DC)
2. Associate Director, Partnerships & Philanthropy, Direct Relief (Santa Barbara, CA)
3. Corporate Development Officer, Boston Children's Hospital (Boston)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Fighting the war on plastic. The brands trying to break our plastic addiction.
2. Why your nonprofit should be targeting donors' IRA accounts. [Can't read this article - or any other article in my newsletter? Hit reply and I'll send it to you.]
3. You gotta watch this. You'll never watch a video the same way again.😳
Have a question, comment, or just want to say hi? Leave a comment below or head over to Twitter.