Robert Rose over the Content Marketing Institute has written a helpful article on the The 7 Core Roles of a 2020 Content Marketing Team.
Knowing that nonprofits are just coming around to content marketing and likely wouldn't or couldn't hire for all seven roles, I asked Robert about nonprofits starting with #5 Audience Development Manager and #6 Influencer Wrangler. With my focus on audience-building for corporate partnership success, I view the former as gasoline and the latter as a match!
You can read the full exchange here.
Interested? Read this other great article from Robert: Audience Strategist: The New, Critical Role on Your Content Team.
Then get moving.
Identify an audience, choose your channel(s), build a subscibable audience and, finally, MONETIZE that audience with a corporate partner. 💣💥
✍️ Partnership Notes
1. After Wounded Warriors plummeted from a whopping $373M in donations in 2015 to $211M in 2017, donations are beginning to climb again. WW ended 2018 with $246M donations, a 16% increase. I would love to hear from the partnership team at WW to see if corporate partnerships are waxing or waning! You know where to find me.
2. Looking to grow your corporate partnership program? Who isn't, right? Focus on warm leads, not cold. Ask volunteers, employees and board members to use this worksheet to identify companies within their Sphere of Influence (scroll down a bit on the page and you'll see it).
3. Rocket Social Impact and Selfish Giving are teaming up to offer a CAUSE BOOSTER - a one-day working session to develop new and innovative ideas for your existing and prospective corporate partners. Take your partnership program up ten notches!
🤑 Marketing Your Cause
1. Speaking of building a subscribable audience...The American Battlefield Trust has launched Battlefield U, a new YouTube video series to answer common questions about battlefields from the American Revolution through the Civil War. Each video tackles one question in about a minute. A new video comes out every Tuesday.
3. We all need to learn to use data for our storytelling. The New York Times agrees and created a course to teach its reporters data skills. Now they've opened the course to everyone!
I promised you this infographic with all the salary graphs I've been sharing the past several weeks. Enjoy!
😎 Cool Jobs in Cause
1. Senior Manager, Social Impact & The Explore Fund, The North Face (Denver)
2. Vice President, Programs & Partnerships, New Teacher Center (Santa Cruz, CA)
3. Director, Corporate Partnerships, Safe Horizon (NYC)
4. Manager, Corporate Brand Partnerships, Heifer International (Little Rock, AR)
5. Data Manager, Accelerist (Austin)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Good news: Mary Meeker's much anticipated Internet Trends 2019 is here! Bad news: it's 333 slides. It's definitely worth your time. However, I would focus on these four slides: 41, 46-47, 160. Bonus read: Mary Meeker’s 2019 Internet Trends Report: 16 Takeaways for Nonprofits.
2. Newman’s Own has intensified a plan to increase the number of groups that follow its profits-to-charity model.
3. This was helpful. 6 easy steps you can take to help control the problem of political disinformation.
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