I can't believe the holiday season is here! The most popular cause marketing program over the holidays must be the collection drive.
- Toys for Tots and the Salvation Army are collecting toys for needy kids.
- Food banks like Long Island Cares are collecting food donations for holiday dinners.
- Organizations like One Warm Coat are collecting coats to keep people warm during the winter.
While most collection drives are well-intentioned and effective, they may not be the best way to give this holiday season.
That's why I've created this infographic proposing a 5-step process for improving collection drives.
Enjoy! And happy holidays!