Ep143: Call of Duty Endowment Enlists Gamers, Retailers for Mission to Help Vets
Today on CauseTalk Radio, Megan and I talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, the charitable arm of one of the world's most popular video games. We discuss how the endowment is working with companies like Costco, GameStop, Best Buy, and Carl’s Jr this holiday season to put a dent in veteran unemployment.
On the show, Megan, Dan and I discuss:
Dan Goldenberg, Call of Duty Endowment
- How the Call of Duty Endowment got started in 2007 and its mission to put vets back to work.
- Dan's background and why he was uniquely qualified for the executive director's position.
- How the launch of Call of Duty Black Ops III this month supported the endowment.
- How the Call of Duty Endowment uses leverages its powerful demographic, exclusivity and bundling to attract and keep retail partners.
- How the endowment measures the effectiveness of its cause campaigns.
- The growth of the Race to Prestige and how it raised $203,000 in 2015.
Show Notes
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A Better Way to Donate Products Over the Holidays [INFOGRAPHIC]
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