Cause Marketing for Healthcare Organizations

Thanks to everyone who came out for our presentation yesterday at the New England Association for Healthcare Philanthropy. We had a great time and we hope you did too.

Joanna and I think you'll find these links helpful.

What is cause marketing?

Be sure to read the post it links to and all the comments.

8 Reasons Healthcare Organizations Should Do Cause Marketing

This is the original post behind the slides in my presentation.


The most lucrative cause marketing strategy. This post is a primer on pinups (sometimes called pinups, paper icons, mobiles, paper plaques, etc.)

Our Million Dollar Pinup Program

Here's the back story to our program with Rhode Island based Ocean State Job Lot.

Co-marketing with Cause Marketing

Read this post on Papa Gino's coupon book for Easter Seals, which is being sold this month!

Komen Gets Into Trouble with its Purchase Triggered Donation Program with KFC

Choosing the right cause marketing program is second only to choosing the right partner....and doing the right thing.

Using Facebook Likes for Cause Marketing

This post offers some ideas on using Facebook more effectively for cause marketing.

10 Cause Marketers You Should Follow on Twitter

Get started on Twitter today! I start you with ten great people and give you 20 more to boot!

Cause Marketing Meets Social Media

This is a great example of a social media fundraiser with Massage Envy and Second Harvest Food Bank in California.

Location-Based Cause Marketing

I've written a whole series of posts on LBCM. Enjoy.

The Future of Cause Marketing: Mobile Payments

It's the thing to watch in cause marketing, but when will it happen? Two posts look at the promise.

Not convinced about the importance of mobile? Read Geoff Livingston's must read post on the necessity of mobile to every brand, including causes.

Resources for reading, learning and training on cause marketing.