Thanks to everyone who came out for our presentation yesterday at the New England Association for Healthcare Philanthropy. We had a great time and we hope you did too.
Joanna and I think you'll find these links helpful.
Be sure to read the post it links to and all the comments.
This is the original post behind the slides in my presentation.
The most lucrative cause marketing strategy. This post is a primer on pinups (sometimes called pinups, paper icons, mobiles, paper plaques, etc.)
Here's the back story to our program with Rhode Island based Ocean State Job Lot.
Read this post on Papa Gino's coupon book for Easter Seals, which is being sold this month!
Choosing the right cause marketing program is second only to choosing the right partner....and doing the right thing.
This post offers some ideas on using Facebook more effectively for cause marketing.
Get started on Twitter today! I start you with ten great people and give you 20 more to boot!
This is a great example of a social media fundraiser with Massage Envy and Second Harvest Food Bank in California.
I've written a whole series of posts on LBCM. Enjoy.
It's the thing to watch in cause marketing, but when will it happen? Two posts look at the promise.
Not convinced about the importance of mobile? Read Geoff Livingston's must read post on the necessity of mobile to every brand, including causes.
Resources for reading, learning and training on cause marketing.
- Cause Marketing Forum offers a one day Hospital Corporate Development Summit that I co-lead with two other excellent presenters. It focuses on corporate giving, sponsorship and cause marketing.
- Joanna and I offer a three-part cause marketing training course, Six Figure Cause Marketing.
- Our book, Cause Marketing for Dummies, will be out in July!