Newsletter: Why Companies Can't Aid Migrants at the Border 🧼🚿 ; ALDI Asks Shoppers to ‘Pay Your Quarter Forward’💰; Tito’s Vodka Gives Employees ‘Joy Budget’ to Support Causes 😊

Newsletter: Why Companies Can't Aid Migrants at the Border 🧼🚿 ; ALDI Asks Shoppers to ‘Pay Your Quarter Forward’💰; Tito’s Vodka Gives Employees ‘Joy Budget’ to Support Causes 😊

We got a great response to our new survey question on nonprofits that require or request a minimum revenue commitment from corporate partners. Some really interesting feedback, including the responses displayed above for the question: Why DON'T you require/request a minimum revenue commitment for specific fundraisers?

Have you taken the survey yet? If not...

TAKE THE SURVEY NOW!

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Newsletter: Should Partners Make a Minimum Commitment? 🤔 ; GameStop Salutes ‘The Brave’ with POS Fundraiser 🕹🇺🇸; ACLU is Rocking Instagram Without Photos 🤭

Newsletter: Should Partners Make a Minimum Commitment? 🤔 ; GameStop Salutes ‘The Brave’ with POS Fundraiser 🕹🇺🇸; ACLU is Rocking Instagram Without Photos 🤭

Newsletter reader Trish Conklin, Director of Corporate Sponsorships at One Warm Coat, had a great idea for a survey question:

Does your nonprofit require corporate partners to make a minimum revenue commitment?

The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.) so you ask the partner to guarantee a specific amount.

In the coming weeks, we'll report the findings back to you and share some useful advice on how you should be addressing the minimum revenue commitment….

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Newsletter: Reborn on the Fourth of July 🧨 ; The Serious Message of Tinder’s Pride Slide 🌈 ; Burger King Teaches You How to do Cause Marketing Wrong 🍔

Newsletter: Reborn on the Fourth of July 🧨 ; The Serious Message of Tinder’s Pride Slide 🌈 ; Burger King Teaches You How to do Cause Marketing Wrong 🍔

I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. 🏖🧨🌭

Something to think about tomorrow...

On July 4, 1845, Henry David Thoreau moved into the cabin he had built with his own hands on the shores of Walden Pond in Concord, Massachusetts. Thoreau wasn't seeking to live in isolation. His cabin was a half-mile from both the railroad and the main road into Concord. Rather, he was making a statement about who he was and what was important to him.

January is a popular month for resolutions. But the Fourth of July - the mid-point of the year - brings another chance to reflect on our direction, actions and commitments…

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Newsletter: Marketing that Gets Noticed 🧐 ; 9 Ways to Avoid ‘Woke Washing’ 😇 🚿; Why Targeting Millennials May Not be Such a Great Idea After All 👫

Newsletter: Marketing that Gets Noticed 🧐 ; 9 Ways to Avoid ‘Woke Washing’ 😇 🚿; Why Targeting Millennials May Not be Such a Great Idea After All 👫

This week I've been noticing what I notice.

First, it was these warming stripe graphics on Twitter with the hashtag #ShowYourStripes. I was like, "What the heck is this and why is everyone sharing it?" Turns out the stripes show the rise in annual average temperature from 1895-2018 here in Massachusetts. You can find and share your stripe here.

What visual can you create that makes people curious and/or clearly shows the dire problem you're trying to fix in the world?

Second, it was all the articles on Woke Washing I read and saw this past week. Everyone is talking about how brands are selfish, disingenuous and transactional….

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Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] 💰; Why Your Nonprofit Needs an Audience Strategist 🤓 ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model 🥗

Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] 💰; Why Your Nonprofit Needs an Audience Strategist 🤓 ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model 🥗

Robert Rose over the Content Marketing Institute has written a helpful article on the The 7 Core Roles of a 2020 Content Marketing Team.

Knowing that nonprofits are just coming around to content marketing and likely wouldn't or couldn't hire for all seven roles, I asked Robert about nonprofits starting with #5 Audience Development Manager and #6 Influencer Wrangler. With my focus on audience-building for corporate partnership success, I view the former as gasoline and the latter as a match!

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Newsletter: Coca-Cola, L. L. Bean, Subaru Share Secrets for Partnership Success 🤑; Smirnoff Toasts LGBTQ+ Community 🏳️‍🌈; Build an Engaged Audience with a Book Club 📚

Newsletter: Coca-Cola, L. L. Bean, Subaru Share Secrets for Partnership Success 🤑; Smirnoff Toasts LGBTQ+ Community 🏳️‍🌈; Build an Engaged Audience with a Book Club 📚

I moderated a great panel at the Engage for Good Conference with the National Park Foundation on how nonprofits can attract companies from a variety of industries. Kim Hirose from NPF recorded footage from the session and I have eight clips to share with you. 

1. In the first clip (14:52), Stefanie Mathew, vice president of corporate partnerships at NPF, opened the session by explaining just how diverse NPF's partners are - "From A - Z. From American Express to Yeti." Stefanie also outlines three steps to better diversify your partnerships. Finally, the panelists from Coca-Cola, Subaru, Union Pacific and L. L. Bean introduce themselves and explain how they came to work with NPF.

2. In the second clip (2:03), Amy Strawbridge, Subaru's brand partnerships and experiential marketing manager, discusses how the car company's work with NPF helps their business.

3. In the third clip (0:42), Ranae Keckeisen, Union Pacific’s director of corporate relations, answers my question on if nonprofits have to approach B2Bs differently than they approach B2Cs…

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