Newsletter: How to Close Any Deal in Five Meetings 🎯; Lux Brand Barneys Launches #Centiments 👜 ; Six Novels on Philanthropy 📚

Newsletter: How to Close Any Deal in Five Meetings 🎯; Lux Brand Barneys Launches #Centiments 👜 ; Six Novels on Philanthropy 📚

Have you ever heard of the Rule of 5? Last month, in the Wall Street Journal, columnist Andy Kessler asserted that five is the exact number of meetings you need to close any deal. I think this is right (or pretty close) when it comes to closing corporate partnership pacts.

The article was short - and the WSJ has a serious paywall - so here's a summary.

1. First Meeting: Sniff Test. This is the meeting where you get to know one another. Two important points here. First, don't sell. Second, find some point of identification. After all, people eventually buy from people they know, like and trust.

2. Second Meeting: Story Time. Tell stories about your organization, partnership program and what you're up to. Build attention and interest. People love stories so tell them a good one - just make sure it's true!

3. Third Meeting: Prove It. For this meeting…

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Newsletter: Crush Your Goals with Influencers 😎; ‘Alexa, Donate to Toys for Tots’ 🚂 ; The Insanity of the Teddy Bear Toss 🧸

Newsletter: Crush Your Goals with Influencers 😎; ‘Alexa, Donate to Toys for Tots’ 🚂 ; The Insanity of the Teddy Bear Toss 🧸

Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing, I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing, needs a fourth for influencers.

More evidence: Green Bay Packers quarterback Aaron Rodgers and State Farm's efforts to raise money for wildfire victims in California. Read the whole story over at Upworthy.

While Rodgers is a special influencer because he's a sports star, the benefits of working with influencers is not limited to celebrities. When we cultivate influencers of all sizes (e.g. micro-influencers) we can reap the same benefits - albeit at a smaller scale, including dollars raised. Take this example involving Best Friends Animal Society and Instagram doggy influencer Walter Cronkite (@thedailywalter).

Here are just a few of the perks…

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Newsletter: Recession-Proof Your Fundraising Team 💰; You Sip, Starbucks Donates ☕️ ; How to Create Emotional Content 😲

Newsletter: Recession-Proof Your Fundraising Team 💰; You Sip, Starbucks Donates ☕️ ; How to Create Emotional Content 😲

f the stock market is any indicator, this bull market won't last forever. Now is the time to prepare for the next downturn. If I managed a corporate partnership team, here's what I would be doing.

1. Focusing on larger accounts. Review all of your prospective partnerships and figure out which ones are sucking up all your energy for too little potential gain. Put your time, energy and resources into prospects that offer a big return. When the downturn comes, you'll be focused on the best and most lucrative prospects.

2. Creating a "self-service" area for smaller accounts. Create a page on your web site that outlines a few simple fundraisers any small business can execute (e.g. donation box, donate profits day, matching gifts). When small businesses write or call offering to help, direct them to this page. Make sure to include case studies of successful partnerships!

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Newsletter: Cyber Monday + #GivingTuesday = 💰💰; JFK Tweets from Beyond the Gave ⚰️; 10 Best Thanksgiving Movies 🦃

Newsletter: Cyber Monday + #GivingTuesday = 💰💰; JFK Tweets from Beyond the Gave ⚰️; 10 Best Thanksgiving Movies 🦃

First, have a wonderful, relaxing and delicious Thanksgiving!

Second, over the long weekend be sure to to check out a great new podcast, Purpose 360. It's hosted by two social purpose supahstahs!: Carol "The Mother of Social Purpose" Cone and Matchfire CEO Chris Noble!

In the debut episode, Carol and Chris talk about one of the most disruptive social purpose campaigns: REI’s #OptOutside, which has inspired more than 15 million people to go outside on Black Friday. Guest Alex Thompson, VP of Brand Stewardship & Impact at REI, shares the ideas and impact behind #OptOutside and the brand’s ongoing purpose-driven initiatives.​

This podcast is sure to be GOOD!

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Newsletter: Harry’s Cuts Deep with Pledge to Men’s Mental Health🔪; Big Brothers Big Sisters Rebrands 🤑; Lessons on Attracting Veteran Volunteers from Team Rubicon🎖

Newsletter: Harry’s Cuts Deep with Pledge to Men’s Mental Health🔪; Big Brothers Big Sisters Rebrands 🤑; Lessons on Attracting Veteran Volunteers from Team Rubicon🎖

A few housekeeping items today:

1. "I thought we were friends?" [For those who receive email newsletter] Does the salutation at the top say "Hi, Cause Marketer." I'd rather address you by your first name! Scroll to the very bottom and click on "Update Your Profile" and add your first name and email and that will update my database.

2. "That damn welcome mat!" When you visit Selfishgiving.com a welcome mat drops down asking you to sign up for my newsletter. But that can be irritating when you already receive my newsletter! I get it! Do this: next time you see that welcome mat, type in your email address again (no, you won't get my newsletter twice) and it should go away!

3. "Yeah, but I do get your newsletter twice!" I send my newsletter out on Wednesday mornings and again on Friday - but just to those subscribers that didn't open it on Wednesday. Still, some of you, even after opening Wednesday's issue, will get my newsletter again on Friday. I'm sorry! Two things….

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Newsletter: James Citron Loses a Bet 🎲 ; ACS in Hot Water for Partnership Practices🔥; Ben & Jerry’s Votes with ‘Pecan Resist’ 🍨

Newsletter: James Citron Loses a Bet 🎲 ; ACS in Hot Water for Partnership Practices🔥; Ben & Jerry’s Votes with ‘Pecan Resist’ 🍨

Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out!

However, James is not good at is picking winning sports teams. 🧐During the World Series after James' Los Angeles Dodgers 🧢won their first - and only - game of the series, he contacted me about a wager. If his team won, I would have to wear a Dodgers hat. If the Red Sox won...well...you know where this is going, right? And you know who won the World Series in a rout!

Doesn't James looks great in a Red Sox ⚾️?

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