Newsletter: Conference Tips for Introverts 😬; Which Companies are Helping Federal Workers? 🥪; Wall Supporter Builds 3.5 Million Name Email List 😳

Newsletter: Conference Tips for Introverts 😬; Which Companies are Helping Federal Workers? 🥪; Wall Supporter Builds 3.5 Million Name Email List 😳

Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019. Thankfully, Rich Maiore and the team at Rocket Social Impact put together a nice list just for you. Thanks, Rich!

But can I be honest? I don't really like going to conferences - unless I'm being paid to speak at them. They're expensive. They're crowded. You have to travel to them. You have to talk to people.🙄The networking is hit or miss. And the information you glean from speakers isn't exactly new or unique. I like to say that conference are for people who don't read.

The good news is that you can still "attend" a conference and benefit from the networking and learning. Here's how….

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Newsletter: Cause Marketing vs Corporate Giving ⚖️; Are Dollars Stores the Next Tobacco Companies? 💵; Newsjacking the New Aquaman Movie🐬

Newsletter: Cause Marketing vs Corporate Giving ⚖️; Are Dollars Stores the Next Tobacco Companies? 💵; Newsjacking the New Aquaman Movie🐬

From the mailbag: Joe, I'm curious...why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? It seems like you regularly talk about various ways to engage corporations that are outside of cause marketing, but the focus seems to always be directed back to organizations building a cause marketing strategy.

Great Question! Three reasons.

First, corporate giving is the smallest slice of the pie. As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less…

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Newsletter: Why You Should Use Twitter in 2019 👍🏽; A Millennial-Friendly Charity Platform 👫; Will New Tax Laws Hurt Giving? 🤭

Newsletter: Why You Should Use Twitter in 2019 👍🏽; A Millennial-Friendly Charity Platform 👫; Will New Tax Laws Hurt Giving? 🤭

The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site.

Don't believe all the naysayers on Twitter. It's a great place to hang out.

1. Twitter is very different from Facebook, Instagram and other sites. Twitter isn't about your friends or network. It's about your ideas. If you are curious and are a voracious learner - like I am! - Twitter is the right social network for you.

2. Twitter is less personal than sites like Facebook. Unlike the latter, you don't have to think twice - or thrice - before you "unfriend" someone. If people aren't tweeting stuff you're interested in, you can just unfollow them. No biggie. Still, like Facebook, Twitter does have a "mute" button if you'd rather silence someone but still follow him.

3. Twitter is a direct link to another person. No gatekeepers! It's like having someone's phone number so you can text them. I've tweeted with marketing executives, authors and even B-list celebrities…

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Newsletter: A "Nutty" Christmas Sweater Gives Back 🥜; How to Get Employees to Give More to Charity💰; How to Build an Awesome Snow Fort ❄️

Newsletter: A "Nutty" Christmas Sweater Gives Back 🥜; How to Get Employees to Give More to Charity💰; How to Build an Awesome Snow Fort ❄️

Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc. Whatever holidays you observe, I wish happy ones for you and yours. See you in the New Year!

1. Something to share with your partners. How to get employees to give more to charity

2. What happens when you wander through a nut factory, a knitting facility, and a children’s charity.

3. TikTok, the social media app for sharing short lip-sync videos, will give $2 million to charity as its users post videos using holiday-themed augmented reality (AR) filters along with the #CreateforaCause hashtag. With each tagged post, TikTok will donate money to DoSomething.org, Best Friends Animal Society and Oceana.

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Newsletter: Cause Marketing is Getting Harder 😣; Businesses are Replanting Trees in California 🌲; The Power of a Simple Postcard 📮

Newsletter: Cause Marketing is Getting Harder 😣; Businesses are Replanting Trees in California 🌲; The Power of a Simple Postcard 📮

The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Still, it doesn't have to be the end of the world either if nonprofits approach fundraising with businesses from the right perspective.

1. Relax, businesses were never going to be your bread and butter. Unless you’re City YearThe United WayProduct RED, or a handful of other special nonprofits, the money you raise from businesses isn't a big deal. I'd expect you to generate between 5% to 15% of your total revenues from businesses. That's it. As one development executive said to me, "I could cover all that money with one rich donor." Think of cause marketing as the cherry on top of the sundae - a great treat on top of everything else. But alone? Not very sweet.

2. Focus on the tree not the forest. Despite the growing dominance of large companies, there are still plenty of smaller companies out there, especially in the B2B sector. Approach each company as an individual opportunity and customize a fundraiser just for them….

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Newsletter: How to Close Any Deal in Five Meetings 🎯; Lux Brand Barneys Launches #Centiments 👜 ; Six Novels on Philanthropy 📚

Newsletter: How to Close Any Deal in Five Meetings 🎯; Lux Brand Barneys Launches #Centiments 👜 ; Six Novels on Philanthropy 📚

Have you ever heard of the Rule of 5? Last month, in the Wall Street Journal, columnist Andy Kessler asserted that five is the exact number of meetings you need to close any deal. I think this is right (or pretty close) when it comes to closing corporate partnership pacts.

The article was short - and the WSJ has a serious paywall - so here's a summary.

1. First Meeting: Sniff Test. This is the meeting where you get to know one another. Two important points here. First, don't sell. Second, find some point of identification. After all, people eventually buy from people they know, like and trust.

2. Second Meeting: Story Time. Tell stories about your organization, partnership program and what you're up to. Build attention and interest. People love stories so tell them a good one - just make sure it's true!

3. Third Meeting: Prove It. For this meeting…

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