Newsletter: James Citron Loses a Bet 🎲 ; ACS in Hot Water for Partnership Practices🔥; Ben & Jerry’s Votes with ‘Pecan Resist’ 🍨

Newsletter: James Citron Loses a Bet 🎲 ; ACS in Hot Water for Partnership Practices🔥; Ben & Jerry’s Votes with ‘Pecan Resist’ 🍨

Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out!

However, James is not good at is picking winning sports teams. 🧐During the World Series after James' Los Angeles Dodgers 🧢won their first - and only - game of the series, he contacted me about a wager. If his team won, I would have to wear a Dodgers hat. If the Red Sox won...well...you know where this is going, right? And you know who won the World Series in a rout!

Doesn't James looks great in a Red Sox ⚾️?

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Newsletter: 5 Halloween Costumes for Cause Marketers🗽; Midas Fixes Cars for Needy 🚗; Fundraising Lessons from Scary Movies 😱

Newsletter: 5 Halloween Costumes for Cause Marketers🗽; Midas Fixes Cars for Needy 🚗; Fundraising Lessons from Scary Movies 😱

It's Halloween 🎃so let's have some fun! The question I get every October (Ok, not really, but let's pretend) is "Joe, I love cause marketing so much. What's the perfect costume for a cause marketer?"

Good question! I recommend five costumes:

1. Pick up a devil/angel costume and you can go as the Selfish Giving logo! Watch as your neighbors' mouths drop as they say, "Hey, you're Selfish Giving!"

2. A Product RED Apple iPhone costume is perfect for lovers of purchase-triggered donations!

3. To commemorate a defining moment in the history of cause marketing dress up as the Statue of Liberty….

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Newsletter: Newsjacking for Causes 🗞; How Businesses Can Raise Money from the Stage 🎤; Marketing Channels with Highest ROI 📈

Newsletter: Newsjacking for Causes 🗞; How Businesses Can Raise Money from the Stage 🎤; Marketing Channels with Highest ROI 📈

I got a great question from a reader last week...

Q. Given the current political environment, it's clear that Americans are interested in supporting brands that have deep engagement with a relevant social issue. I'm curious how you see nonprofits fitting into this conversation. Beyond being a partner for these brands, how should nonprofit organizations engage in discussions around current events through their own communications (and is it appropriate for them to do so)? Do you have thoughts on this? Are people looking to nonprofits for this kind of guidance? Or is this territory we should avoid?​

A. I think there are two things to discuss here. First, you ask if nonprofits should be getting involved in controversial issues. Judging from what you mentioned about your board, it sounds like your organization isn't up for that, which is fine! Most nonprofits shouldn't wade in on this, unless your really want/have to. I make my case for "poking the bear" here...

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Newsletter: 10 Commandments of Cause Marketing ✍️ ; Podcasting is the New Blogging 📻; Companies to the Rescue 🌎

Newsletter: 10 Commandments of Cause Marketing ✍️ ; Podcasting is the New Blogging 📻; Companies to the Rescue 🌎

I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? 🤪

But as a cause marketer, here are the three questions I want answered.

1. Have the last 12 months really changed our perspective on what social causes matter the most?

2. On what issues is corporate America being asked to get involved?

3. Perhaps even more importantly, why should corporations and nonprofit organizations care?

Catalist’s new Issue Revolution Study profiles the top social causes that resonate with Americans today, the conversations around these issues, who is having them, and how we all want deeper engagement with the cause and the knowledge of the impact we help to catalyze.

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Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Catalist’s new Issue Revolution Study profiles the top social causes that resonate with Americans today, the conversations around these issues, who is having them, and how we all want deeper engagement with the cause and the knowledge of the impact we help to catalyze.  

In the report’s foreword, written by the legendary Carol Cone, she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people.  In this report, you will find that demographic, psychographic, and geographic factors can have a significant impact on whether or not a cause resonates with a specific audience.”

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Newsletter: Are You Ready for #GivingTuesday? This Guide Will Help 📓; How Brands are Supporting Pinktober 💝; States Are Acting Like Brands 🐻

Newsletter: Are You Ready for #GivingTuesday? This Guide Will Help 📓; How Brands are Supporting Pinktober 💝; States Are Acting Like Brands 🐻

For Momentum, a leading social impact agency that specializes in win-win corporate partnerships, is aiming to supercharge corporate partnerships with (1) a new #GivingTuesday guide on partner activations and (2) a planner to help map out your next successful partnership.

The guide includes:

  • Useful research to share with corporate partners on why they should participate in #GivingTuesday.

  • An example of a partnership that even impressed the pros at For Momentum.

  • Tips to maximize the #GivingTuesday opportunity to leverage and deepen engagement with employees and consumers in an authentic, brand-centric way.

Finally, be sure to review For Momentum’s last strategy in the e-book, which encourages you to use November 27th as a springboard into a longer campaign that will extend fundraising through the lucrative holiday season.

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