Newsletter: Companies are Cheap, But Wait! 😲; Slurpees for a Cause🥤; What You Can Learn from Giving Tuesday Model 👩‍🏫

Newsletter: Companies are Cheap, But Wait! 😲; Slurpees for a Cause🥤; What You Can Learn from Giving Tuesday Model 👩‍🏫

Surprise, surprise. Companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give between double and triple the amount that company's give.

Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp.

That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook. Let the company be a conduit to individual giving - the biggest slice of the charity pie.

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Newsletter: GameStop Aims to Score $100K TODAY for Charity 🎮 ; At What Stores are Consumers Spending Money?💰; Nike’s Lesson for Nonprofits✏️

Newsletter: GameStop Aims to Score $100K TODAY for Charity 🎮 ; At What Stores are Consumers Spending Money?💰; Nike’s Lesson for Nonprofits✏️

GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon.

Cool, I thought! "But will the tweet-storm raise any money," I asked a GameStop rep. We'll see. With over one million Twitter followers surely they can raise some money! I'll be watching. Want to join me?

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Newsletter: Free Webinar on Power of Storytelling 📚; 100 Hot Retailers for Your Prospect List 💯; Panera Cares Cafes Fold 😞

Newsletter: Free Webinar on Power of Storytelling 📚; 100 Hot Retailers for Your Prospect List 💯; Panera Cares Cafes Fold 😞

Bob Schultz at The CauseWay Agency is on one to make nonprofits better storytellers - and he’s bringing in a big gun to help: storytelling expert Jenny Riddle.

Together, Bob and Jenny will be leading a FREE webinar on September 19th at 2:30pm ET on The Power of Strategic StorytellingYou can sign up here.

Among other things, Jenny will be discussing... [Read Jenny's tips and signup for the FREE WEBINAR]

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5 Keys to Unlocking the Power of Strategic Storytelling [SPONSORED WEBINAR]

5 Keys to Unlocking the Power of Strategic Storytelling [SPONSORED WEBINAR]

I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners.

As the Content Marketing Institute’s Robert Rose has said, “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling]. Because mission is the story, right?"

Speaking of mission, Bob Schultz at The CauseWay Agency is on one to make nonprofits better storytellers - and he’s bringing in a big gun to help: storytelling expert Jenny Riddle.

Together, Bob and Jenny will be leading a FREE live webinar on September 19th at 2:30pm EDT on The Power of Strategic Storytelling. You can sign up here.

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Newsletter: L.L. Bean Counters Bad Press with $3M Donation 🐻; Move Over Millennials Here Comes Gen Z 👶; How Hurricane Harvey Relief Was Spent 🌊

Newsletter: L.L. Bean Counters Bad Press with $3M Donation 🐻; Move Over Millennials Here Comes Gen Z 👶; How Hurricane Harvey Relief Was Spent 🌊

Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! 🤗

With Labor Day right around the corner be sure to check out the two jobs I posted below for my client ServeMinnesota. They are smartly leading with content marketing and are looking for two wicked awesome professionals to work with me in becoming a content-driven, mega-successful organization.

Have a great and safe long weekend!

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Newsletter: Peta, Nabisco Uncage Animals 🦁; One-Person Nonprofit Schools You on Earned Media 🎬; Tide 'Loads of Hope' Aid Wildfire Victim🔥

Newsletter: Peta, Nabisco Uncage Animals 🦁; One-Person Nonprofit Schools You on Earned Media 🎬; Tide 'Loads of Hope' Aid Wildfire Victim🔥

I've launched a page on my website with ways that you can work with me beyond speaking and consulting. I'll be growing this list in the coming months, but the first two offerings formalize something I've been doing for months now: Newsletters Sponsorships and Sponsored Posts. With September mostly booked, I'm looking for October sponsors!

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