Newsletter: This Charity Pin-up Raised $323M ☘️; Krispy Kreme Launches Dough-nate for a Donut 🍩 ; Brand Activism vs Social Good: What’s the Difference? 🤔

Newsletter: This Charity Pin-up Raised $323M ☘️; Krispy Kreme Launches Dough-nate for a Donut 🍩 ; Brand Activism vs Social Good: What’s the Difference? 🤔

The grandaddy of 'checkout charity' programs is the MDA Shamrock ☘️Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts!

The good news with checkout charity (i.e. register fundraisers, charity pin-ups, round-ups and donation boxes) is you don't need 20,000 stores to raise a small fortune. Local programs that involve a couple dozen to a few hundred stores can post impressive totals.

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Newsletter: Should You Swear in Your Cause Marketing 🤬; Super 8 Launches ‘Don’t Drive Drowsy’ 💤 ; Game of Thrones, Red Cross Partner at SXSW 👑

Newsletter: Should You Swear in Your Cause Marketing 🤬; Super 8 Launches ‘Don’t Drive Drowsy’ 💤 ; Game of Thrones, Red Cross Partner at SXSW 👑

A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward. Should they connect their cause with cussing? I encouraged them to go for it, but they turned down the partnership.

So, I've been thinking: Is it ever okay to swear in your cause marketing?

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Newsletter: How to Sell Event Sponsorships Webinar 👨‍🏫 ; Nonprofits Say No to Porn, Weed but Yes to Wells Fargo 🤨 ; The Dali Lama Embraces Selfish Giving 🤭

Newsletter: How to Sell Event Sponsorships Webinar 👨‍🏫 ; Nonprofits Say No to Porn, Weed but Yes to Wells Fargo 🤨 ; The Dali Lama Embraces Selfish Giving 🤭

Are you new to raising money from event sponsorships? Then I have the course for you.

For over a year now, I've been presenting How to Sell Event Sponsorships - A Step by Step Guide over at  CharityHowTo. During this time, I've been tinkering with the course and making it better and better. The course has always attracted a good crowd and gotten great reviews, but now it's hitting a new level of success and participation and I want to make sure you know about it.

In this 90-minute course, you'll learn:

1. The difference between charity sponsorships and marketing sponsorships and what businesses expect from each.

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Newsletter: Warm Leads from Your Homepage🔥; Bridgestone Raises $2.8M for BGCA 🚙 ; Museum Launches ‘How to be an American’ Podcast 🎙

Newsletter: Warm Leads from Your Homepage🔥; Bridgestone Raises $2.8M for BGCA 🚙 ; Museum Launches ‘How to be an American’ Podcast 🎙

Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them???

Okay, here you go.

First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving. (Technically mine is a welcome mat, but it serves the same purpose.) Yeah, I know pop-ups are annoying - blah blah blah - but the truth is they work for collecting email addresses. Ideally, you should use a pop-up to collect emails so you can send subscribers email updates, newsletters, etc. But even if you don't plan on sending subscribers anything you should still have a pop-up. Why? For the leads.

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Newsletter: 150 CSR Execs on 2019 Trends📉; ‘Rise & Shrine’ Blend Supports Hospital ☕️; Best TOF Lead Gen Tactics🌪

Newsletter: 150 CSR Execs on 2019 Trends📉; ‘Rise & Shrine’ Blend Supports Hospital ☕️; Best TOF Lead Gen Tactics🌪

Two things today.

First, thanks to everyone for helping the Selfish Giving newsletter recently achieve three new highs. Last week's newsletter had a 52.6 percent open rate! (Most newsletters are lucky if they get a 20 percent open rate.) Yet another new high happened two weeks ago on February 6th when the newsletter had 1,009 clickthroughs on articles. That's the first time clickthroughs have exceeded 1,000. Finally, as the graph above shows⬆︎, the newsletter had a banner month in January with a huge jump in new subscribers - the most ever!

What do these three "highs" mean?

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CSR Execs on Trends to Pay Attention to in 2019 [SPONSORED]

CSR Execs on Trends to Pay Attention to in 2019 [SPONSORED]

At Catalist we like to say that strategy is just opinion until it is grounded in data. 

To that end, instead of just giving you our opinion on what is evolving and trending in Corporate Social Responsibility (CSR) for 2019 and beyond, we went to the professionals living that work every day. 

We reached out to more than 150 CSR executives and interviewed them, capturing their thoughts, challenges and predictions for the upcoming year. 

So, what did we find out? 

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