Surprise, surprise. Companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give between double and triple the amount that company's give.
Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp.
That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook. Let the company be a conduit to individual giving - the biggest slice of the charity pie.Read More