Have you noticed that pumpkin spice is like...EVERYWHERE.

Candles, coffees, teas, chips, vodka, donuts, Twinkies, and PEEPS (my favorite!).

👉🏻👉🏻 So, if everything has pumpkin spice in it this fall, shouldn't your partnership strategy also have a little pumpkin spice mixed in??

Now, before you stop reading and conclude that the pumpkin has finally slid off Joe's pumpkin-flavored cracker, hear me out...

This week I want to share a case study project I just finished with the wonderful Abby Horrigan, Senior Director of Corporate Initiatives at Keep America Beautiful (KAB).

As a seasoned corporate partnership professional, Abby knows how important social proof is in securing partnerships. That's why she partnered with me to write several case studies and to improve KAB's corporate partnership landing page.

Together, we...

While I didn't find any great examples of cause marketing in Italy, ​as I did last year​, I did find a potential cause marketing opportunity in my inbox when I got home.

This is for those readers who always ask me for ideas for LOCAL CAUSE MARKETING.

"Joe, we don't have a lot of chains in our area, just lots of independent and mom-and-pop businesses. How can we do cause marketing and raise some moolah?" 🤑

Scrolling through the thousands of emails I got while I was away, I came across this ​bakery crawl​ in my hometown of Newton, Massachusetts…