I'm at Georgetown University this week teaching in the New Strategies Program in the business school.

Teaching at Georgetown is a regular gig, but this session is slightly different.

It's called the New Strategies "Rising" Program, focused on small nonprofits with budgets under one million, and many operate on much less.

My goal is to show them how to recruit event sponsors and cause marketing partners. It's not an easy task as they are small and have limited staff, time, and likely little experience working with companies beyond grants.

Here's what I'll recommend….

The second most popular article in my newsletter last week was on ​how nonprofits could use Instagram more effectively​.

You loved it so much that I thought I'd give you more social media advice.

Don't include links in your social media posts.

Here's why….

In a recent issue of The Drum, UK Marketer Harry Lang used a ​simple 3-point star​ to define the potential benefits of cause marketing for each party: consumer, company, and cause.

According to Harry:

"It's about identifying a great fit and maintaining a shared commitment and balanced equity for both parties. The cause and the brand must share a common mission and objectives, and the audience (media and customers) must feel that the union is appropriate and not disingenuous."