Newsletter: 3 Value Scales to Determine What Matters to Partners ⚖️ ; Court Dismisses Challenges to CVS’s Donation Checkout Program👩🏽⚖️ ; 2,000 Year-Old Marketing Advice That’s Still True Today 📜
This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values.
Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships.
Consider where they sit on these three scales when approaching a prospective partner. ⚖️ The author suggests you do this in the order presented….
Newsletter: Pumpkin Spice Makes Partnerships Nice 🎃 ; Order Taker vs. Salesperson: What’s the Difference? 🤔 ; Boston Subway System Launches ‘Spilling the T” Podcast 🚇
Have you noticed that pumpkin spice is like...EVERYWHERE.
Candles, coffees, teas, chips, vodka, donuts, Twinkies, and PEEPS (my favorite!).
👉🏻👉🏻 So, if everything has pumpkin spice in it this fall, shouldn't your partnership strategy also have a little pumpkin spice mixed in??
Now, before you stop reading and conclude that the pumpkin has finally slid off Joe's pumpkin-flavored cracker, hear me out...
Newsletter: How KAB is Setting Itself Up for Partnership Success 🤝 ; Companies Supporting Breast Cancer Charities in October 💖 ; MDA Tries to Find Its Fundraising Groove Again 💪🏻
This week I want to share a case study project I just finished with the wonderful Abby Horrigan, Senior Director of Corporate Initiatives at Keep America Beautiful (KAB).
As a seasoned corporate partnership professional, Abby knows how important social proof is in securing partnerships. That's why she partnered with me to write several case studies and to improve KAB's corporate partnership landing page.
Together, we...
