While I didn't find any great examples of cause marketing in Italy, ​as I did last year​, I did find a potential cause marketing opportunity in my inbox when I got home.

This is for those readers who always ask me for ideas for LOCAL CAUSE MARKETING.

"Joe, we don't have a lot of chains in our area, just lots of independent and mom-and-pop businesses. How can we do cause marketing and raise some moolah?" 🤑

Scrolling through the thousands of emails I got while I was away, I came across this ​bakery crawl​ in my hometown of Newton, Massachusetts…

For the next two Wednesdays, I'll be in Italy and then Washington, D.C., and I will NOT be publishing a newsletter again until Wednesday, September 27th.

Last September, we visited Rome, Sorrento, and Pompeii. Incredible trip! This year, we are visiting Florence and the Tuscany region.

Any great recommendations on good restaurants or unique places to visit are much appreciated!

I like this cartoon UK fundraiser ​Mark Philips​ shared on Twitter X yesterday.

A picture is worth a thousand words.

👉🏻👉🏻 For our purposes, let's replace fundraising with corporate partnerships….