Newsletter: 3-Point Star Points Way to Better Partnerships ✨ ; Domino's Pizza Launches 20th Year Fundraiser for St. Jude 🍕; What Hippos Eat for Halloween Instead of Candy 🎃
In a recent issue of The Drum, UK Marketer Harry Lang used a simple 3-point star to define the potential benefits of cause marketing for each party: consumer, company, and cause.
According to Harry:
"It's about identifying a great fit and maintaining a shared commitment and balanced equity for both parties. The cause and the brand must share a common mission and objectives, and the audience (media and customers) must feel that the union is appropriate and not disingenuous."
Newsletter: 3 Value Scales to Determine What Matters to Partners ⚖️ ; Court Dismisses Challenges to CVS’s Donation Checkout Program👩🏽⚖️ ; 2,000 Year-Old Marketing Advice That’s Still True Today 📜
This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values.
Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships.
Consider where they sit on these three scales when approaching a prospective partner. ⚖️ The author suggests you do this in the order presented….
Newsletter: Pumpkin Spice Makes Partnerships Nice 🎃 ; Order Taker vs. Salesperson: What’s the Difference? 🤔 ; Boston Subway System Launches ‘Spilling the T” Podcast 🚇
Have you noticed that pumpkin spice is like...EVERYWHERE.
Candles, coffees, teas, chips, vodka, donuts, Twinkies, and PEEPS (my favorite!).
👉🏻👉🏻 So, if everything has pumpkin spice in it this fall, shouldn't your partnership strategy also have a little pumpkin spice mixed in??
Now, before you stop reading and conclude that the pumpkin has finally slid off Joe's pumpkin-flavored cracker, hear me out...
