Newsletter: How KAB is Setting Itself Up for Partnership Success 🤝 ; Companies Supporting Breast Cancer Charities in October 💖 ; MDA Tries to Find Its Fundraising Groove Again 💪🏻
This week I want to share a case study project I just finished with the wonderful Abby Horrigan, Senior Director of Corporate Initiatives at Keep America Beautiful (KAB).
As a seasoned corporate partnership professional, Abby knows how important social proof is in securing partnerships. That's why she partnered with me to write several case studies and to improve KAB's corporate partnership landing page.
Together, we...
Newsletter: How to Host a Shopping Day Fundraiser 🛍 ; Crayola Launches a Cause-Related Flower Business 💐 ; Are Corporations Really Committed to Ending Childhood Hunger? 🤔
While I didn't find any great examples of cause marketing in Italy, as I did last year, I did find a potential cause marketing opportunity in my inbox when I got home.
This is for those readers who always ask me for ideas for LOCAL CAUSE MARKETING.
"Joe, we don't have a lot of chains in our area, just lots of independent and mom-and-pop businesses. How can we do cause marketing and raise some moolah?" 🤑
Scrolling through the thousands of emails I got while I was away, I came across this bakery crawl in my hometown of Newton, Massachusetts…
Newsletter: Searching for Cause Marketing in Florence & Tuscany 🇮🇹 ; Who Gets the Tax Write Off for Checkout Donations? 🤔 ; Nonprofit Marketing Advice From Poet Emily Dickinson ✍️
For the next two Wednesdays, I'll be in Italy and then Washington, D.C., and I will NOT be publishing a newsletter again until Wednesday, September 27th.
Last September, we visited Rome, Sorrento, and Pompeii. Incredible trip! This year, we are visiting Florence and the Tuscany region.
Any great recommendations on good restaurants or unique places to visit are much appreciated!
