Newsletter: Nonprofits, Take Note: Barbie is Ripe For 'Causejacking' 💥; Balance a Lemon on Your Head, Insurance Company Will Donate to ALSF 🍋 ; RIP Pee-Wee Herman 😭
Barbie is everywhere - and not just in the movie theaters. People are writing about Barbie ("Ten Life Lessons from the First Ten Minutes of the Barbie Movie"). People are selling things with Barbie (Barbie Dreamhouse in Malibu listed on Airbnb). If you don't believe me, just Google "Barbie Movie" and see what happens!
BARBIE. IS. EVERYWHERE.
People and brands are newsjacking the Barbie movie.
Newsjacking is all about…
Newsletter: The Mismatched Expectations Holding Back Partnerships 🧦; How to Do Cause Marketing with a Knife Maker 🔪 ; Companies are Replacing Their Lawns with Native Plants 🌱👏
My friends at Remarkable Partnerships (RP) in the U.K. recently published a great post on the mismatched expectations hurting partnerships. You should read the article and check out the report they released.
Here's the mismatch in a nutshell. 🥜
Nonprofits want to raise money, but companies want to meet their ESG objectives, grow their brand profile, and engage employees.
Nonprofits and companies aren't exactly on the same page…
Newsletter: What Makes a Good Partnership Program? Lighting💡; Jiffy Lube, Good Humor Partner to Keep Ice Cream Trucks Running🍦; Connecticut Dry Cleaner Saves Turtles From Being Squashed 🐢
Corporate partnership teams could learn a lot from convenience stores (C-stores).
Here's a good takeaway: Have good lighting.
You see, c-store customers like when C-stores are well-lit.
Better lighting, among other things, decreases store theft, as everyone knows shoplifters like to operate in the shadows!
Well, here's the connection between C-store lighting and your corporate partnership program...
