Newsletter: How to Use ChatGPT to Write Partnership Outreach Emails 🤖 ; Albertsons Launches First Private Label Cause Product 🌶 ; Should We Give People Money Before Disaster Strikes? 🌋
Here's something to try this week.
Head over to ChatGPT and either signup or, if you already have an account, log in. BTW, signing up is easy and free, so don't sweat it!
Here's the prompt I want you to use…
Newsletter: Partnership Contracts: Lessons from the American Revolution ✊ ; How Cause Marketing Can Help Businesses Get People Back in the Office 🏢 ; 3 Things That Disconnect Donors from Your Cause
The American Revolution started over a broken contract. So, discussing partnership contracts the week before Independence Day seems only appropriate.
According to the Declaration of Independence, King George III broke the social contract between himself and his subjects, the American colonists….
Newsletter: Is it the End of Amateurism in Cause Marketing? 🤡 ; Nut Company Partners with Nut Nonprofit 🥜 ; Nonprofit Newsjacks Mermaid Movie to Defend Oceans, Trans Youth 🧜🏽♀️
An article in AdAge last week reports that one negative outcome of the Bud Light/Dylan Mulvaney drama is that personal attacks are a new risk for brand leaders.**
There are three good lessons for causes.
First, it's a good reminder to companies AND causes that they need to be clear on brand purpose. It's too risky not to be. Now is not the time to be dabbling in gray areas...
