Joe Waters Joe Waters

Newsletter: Your EFG Conference Concierge is Here to Serve 🛎 ; Invisible Chips for a Cause 🪄; Stop Telling Everyone What You Do for a Living 🙄

Last week, I talked about my upcoming  triumphant return  🎺🎺🎺 to the Engage for Good Conference next month and a special get-together I'm planning for people that sign up for the conference with this code:

👉🏻👉🏻 SGEFG 👈🏻👈🏻

(SG = Special Group!)

The bottom line is that you should  register right now!  You'll also save $$$ as rates go up at the beginning of May.

But what's stopping you?

I think I know.

You're wondering if you should go.

"Joe," you ask, "Will it be worth the time, energy, and money?"…

Read More
Joe Waters Joe Waters

Newsletter: Let's Meet Up at EFG23 Next Month 🤝 ; Partnership Lessons from Doritos; 8 Proven Ways to Engage Wealth Advisors 🤑

I'm really excited to be heading back to the Engage for Good Conference next month.

It's been too long!

The EFG conferences in 2020 and 2021 were virtual, and last year's live conference fell on the same day as my daughter's graduation from college.

Boy, did I want to go last year. But family (and self-preservation 😬) always come first.

But I’m back in 2023, and I want to meet you!

Read More
Joe Waters Joe Waters

Newsletter: How to Do Cause Marketing with Consumer Packaged Goods Brands 🎁 ; Creative Ideas for Collecting Emails at Events 📧 ; $200 for a Box of Girl Scout Cookies? 🍪

Last week, I left you on a bit of a cliffhanger.

I told you about Todd Arrington, historic site manager at the James A. Garfield National Historic Site (JAGNHS) in Mentor, Ohio, and the tremendous job he's done building an audience on Twitter. He's amassed over 25,000 followers!

 You can read part one here.

📼 A bit of a review...

Building an audience - as Todd has done - is a critical first step on the road to success with corporate partnerships...and everything else….

Read More

​Sign-up now to receive my newsletter!