Newsletter: A Dead, Forgotten President Has More Followers Than You 🪦 ; Two Fast-Growing C-Stores to Add to Your Prospect List 💨 ; Conspiracy Theorists Have Their Own Dating Sites 🤔
If you've never heard of our 20th President James Garfield I wouldn't be surprised.
He only served for a few months before being shot by an assassin. He lingered for two months and died in September 1881. Still, he was an incredible man and showed great potential as a leader.
Whenever I read a history book I usually go down the rabbit hole on the subject. And reading about James Garfield was no different. I started exploring online and quickly discovered the National Park Service's Twitter handle for the James A. Garfield National Historic Site in Mentor, Ohio….
Newsletter: How to do Cause Marketing with Self-Storage Companies 📦 ; Will Causes Benefit When Adidas Sells $1.2B in Yezzy Merch? 👟 ; Improve Your Writing by Defying Your English Teacher ✍️
I'm busy teaching at the New Strategies Forum at the McDonough School of Business at Georgetown University, but...
Tas Cassim from the Black Dog Institute has an important message about our case study presentation at Corporate Partnerships Everywhere, TOMORROW, Thursday, March 16th….
Newsletter: Why You Need Top-of-Funnel Content 🌪 ; 8 Coachability Interview Questions to Ask Job Seekers 🙋♂️ ; How to Do Cause Marketing with Purveyors of Root Vegetables 🥕
Last week, I talked about my upcoming presentation at Corporate Partnerships Everywhere on Thursday, March 16th. Case study superhero Tas Cassim from Black Dog Institute in Oz and I will discuss case studies.
One of the reasons case studies are so darn effective is that they are helpful mid- and bottom-funnel. In short, when a prospect is beyond the awareness stage and is really considering partnering with your organization, case studies can move the conversation closer to a sealed deal.
👉🏻👉🏻 Today, however, I'm talking about top-of-funnel content for your partnership program because it's just as critical as case studies….
