Ep113: 3 Trends in Cause Alliances: Data, Startups & Franchises

CauseTalk Radio Good Scout Group

Today on CauseTalk Radio, Megan and I talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout, a social good consultancy, about their 2015 Cause Alliances Trend Report.

Megan, Maureen, Brittany and I dig into three of the ten industry trends in the report.

Data-Driven Cause Alliances. The use of the data we produce and collect will be more important than ever to building effective cause alliances. "Data is really the foundation for your amazing, smarter story," said Maureen. "It's about words and pictures AND NUMBERS."

Additional Resource: The Role of Emotion in Cause Marketing

Emerging Industries. Certain industries, like shared economies, wearables, brick-and-mortar e-commerce and consumer health care, are growing at record rates, providing immense opportunities for cause alliances in 2015. "With e-commerce going brick and mortar this opens up a new category for nonprofits to target as business partners," explained Brittany.

Additional Resource: Share Our Strength, Shake Shack Team Up for Pinup Program

Franchise Growth. Franchise corporations have long been great supporters of nonprofit causes. Unexpected franchise categories like healthy fast food, fitness & wellness and children enrichment franchisees are now on the rise, which present interesting national and local cause alliance opportunities.

"The franchised business is set to grow faster than the U.S. economy," said Brittany. "But the advantage is that even local nonprofits can work with their local franchise partner."

Additional Resource: A. C. Moore & Easter Seals Craft Cause Marketing Success

Mentioned in this Podcast

2015 Cause Alliances Trend Report

Cause Marketing Forum Presents Trends Shaping The Future of Corporate/Cause Alliances