CauseTalk Radio Ep79: Jingit is Taking Cause Marketing Mobile

Today on CauseTalk Radio, Megan and I talk to Chris Murray, Director of Business Development, of Jingit about how they are shaking up payments and advertising with an app that's enabling marketers to follow a consumer from first media impression through purchase and into loyalty.

Chris also discusses how Jingit is being used for good, most recently to enhance a partnership between Walmart and Feeding America.

Tune in now!

Show Summary (Prepared by Megan Strand!)

0:00 - 2:54

Joe, Chris and Megan chat about the freezing weather and learn what location has the most temperature fluctuations in the world (you can probably skip this part if you're hard core).

3:00 - 4:15

Chris gives an overview of Jingit's payment and advertising platform (you should listen to this if you don't want to be confused the rest of the episode) and how they allow consumers to earn cash at every step of the brand engagement cycle.

4:30 - 6:20

Chris explains how Jingit serves brand, retailer and consumer with Jingit's version of a digital coupon.

6:20 - 7:25

Joe compares Jingit to Passbook. Chris explains the opt-in engagement model and how this allows brands to better understand the consumer's preferences.

7:30 - 9:20

Megan asks about the tie-in for consumers and cause. Chris explains Wal-Mart's hunger program and how Jingit helped power their in-store engagement. 

9:25 - 10:30

Chris talks about the benefit of providing content for consumer engagement and why Jingit is cautious about video content in big box stores. Chris also talks about BoxTops and how Jingit created a consumer interaction w/ General Mills.

10:35 - 11:00

Chris talks about how digital programs allow loyalty programs to grow.

11:04 - 12:58

Joe's been dying to bring it up - here it is: the mobile wallet discussion! Jingit chooses to be retailer and mobile wallet agnostic. Why mobile wallet is slower to catch on, but that may change with over 250 new mobile wallet providers entering the space.

13:00 - 15:40

What will incent consumers to care and make the jump to mobile wallets en masse? A discussion about how the engagement piece will rise to the top of the list of priorities.

15:45 - 17:15

The discussion turns toward the privacy issue and how it may come and bite people in the years to come. Did the Target privacy breech cause you to order new credit cards? Yeah…not for us either. Will it make you stop shopping at Target?

17:20 - 20:00

Another topic Joe's been dying to bring up: iBeacon and how the in-store beacons might impact consumer shopping experience. How Jingit connects with this technology. Did you hear about CES iBeacons getting hacked? Chris explains it here. Retailers are ramping up quickly and it's a competitive race about who rises to the top. The implications for cause and event hyperlocal engagement and fundraising.

20:00 - 22:35

Why it was important for WalMart to test their consumer engagement with a cause program. How Children's Miracle Network is getting in on the Jingit consumer engagement in their retail engagement and the major nugget of gold they anticipate receiving via these types of engagement.

22:43 - 23:36

Back to hyperlocal and how this can be integrated with the consumer engagement piece.

23:39 - 26:02

How you can find out more about Jingit, Joe Waters and SelfishGiving and Megan Strand and the Cause Marketing Forum.

CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

Today on CauseTalk Radio, Megan and I talk to Mark Dority, Director of Marketing for KULA Causes, on how his company helps customers support great causes by simply frequenting their favorite brands.

Whether using loyalty points, shopping through KULA’s affiliate eCommerce platform, or shopping with another KULA partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe.

Tune in now!

Foursquare Cause Marketing Starts with Loyalty Programs

Last month during a visit to a Finagle-A-Bagel store in Chestnut Hill, Massachusetts to pick up a check for $25,000 from the Finagle team and their owner, Laura Trust, we got talking about social media, specifically, location-based services. Finagle was intrigued with Foursquare and how they could use the service to connect with and reward customers at their nine area stores.

The challenge was Finagle's traditional loyalty program, the Frequent Finagler, which was expensive and it wasn't social. They were eager to replace it with something better.

With just a bit of guidance from me, Finagle developed a new program that they are testing in a couple stores. Social media, and especially Foursquare, is suddenly central to their loyalty strategy. And while it required extra work to get the program up and running, expenses beyond printing the signage for the stores has been minimal.

You may be asking, "Well, that's great, Joe. You sold them on Foursquare and helped them get a program up and running. But there's no mention of cause marketing or even your cause. How do you benefit?"

  1. My efforts help me build a stronger tie with a key partner by demonstrating my commitment to our mutual success.
  2. Finagle's new social media platform gives me a potential lab to experiment with location-based cause marketing. A lot of causes want to try social cause marketing, but adoption of some of these services, especially LBS, is very low with many small businesses. Causes need to be more proactive about educating businesses on these new tools and thus creating more initiatives for themselves.
  3. Working with Finagle gives me a case study on the opportunity of mobile loyalty programs that I can shop to other businesses. Right now I can use Finagle as an example of a business that saw the value of Foursquare when it came to savings thousands of dollars on a traditional loyalty program. Shortly, I hope to add that the change was successful and that customers are using Foursquare to reap their loyalty rewards.

Have you come up short pitching small businesses on cause marketing? Take a step back and start a dialogue about location-based services and how they could save thousands of dollars on a traditional loyalty program and make it social.

Forget hope of gain or profit. Focus on being useful. Give of yourself freely. Your loss just might be your much greater gain.