CauseTalk Radio Ep61: Boys & Girls Clubs Takes Cause Marketing Back to School

Today on CauseTalk Radio we talk to Artis Stevens, National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America, about its back-to-school cause marketing campaign, Great Futures.

Artis talks about some of the impressive early results from the program, including at least $800,000 from a July round-up program with jcpenney, and the range of cause marketing programs from pinups to collection programs. We also discuss how a large organization like BGCA meets the demands of businesses and consumers that insist that dollars raised locally stay locally.

Tune in now! Summer is almost over. It's time to put on your thinking cap back on!

CauseTalk Radio Ep44: Valentine's Day Cause Marketing with Dress for Success

On today's show, Megan and I peek into the cause marketing closet of Joi Gordon, CEO of Dress for Success Worldwide.

Joi shares how her small staff finds the time to tackle cause marketing, and how they've managed to recruit such high-profile partners as Dress Barn, J. C. Penney, Puffs Facial Tissues and others.

Finally, Joi explains how you can spread the Valentine's Day love for an great cause with the Puffs Kisses Facebook Campaign. Tune in for this special Valentine's Day episode of Cause Talk Radio!

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CauseTalk Radio Ep36: J.C. Penney Decks the Halls with Cause Marketing

Megan and I bring holiday cheer to the show today as we're joined by JC Penney's Vice President of Philanthropy, Miki Woodard.

We explore JCP's Holiday Giving Tour that's currently spreading Christmas joy from coast to coast, and how the campaign fits into JCP's larger JCP Cares cause initiative. The effort has raised a whopping $8 million for partner nonprofits since July.

Get into the holiday spirit by listening to today's episode and checking out the wonderful "Huggy Santa" video below.