CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Today on CauseTalk Radio, Megan and I talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm's new study, 2013 Disaster Relief Trend Tracker.

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don't will face their own disaster in public relations and loss of consumer confidence and trust.

We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair.

Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? Tune in now to find out!

CauseTalk Radio Ep39: Cone's Craig Bida Sees Future of Cause Marketiing in 2013 Crystal Ball

In today's episode of CauseTalk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, on lessons learned in 2012, and how cause marketers should adjust their course in 2013. We share some of our favorite programs from last year and Craig looks ahead with his 5 Anti-Trends for 2013.

If you want to hear from a razor sharp leader in the field who wisely avoided the spiked egg nog over the holidays and instead focused on peering into the future of cause marketing, you should resolve to listen to this episode! We promise you'll feel better and more alive than our producer Pete Wright and Ted Strand, Megan's husband, felt after eating this bacon bomb!