Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don't will face their own disaster in public relations and loss of consumer confidence and trust.
We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair.
Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? Tune in now to find out!