CauseTalk Radio Ep57: Former McDonald's Director Raises $28 Million with Donation Boxes

In this episode of Cause Talk Radio, Megan and I talk about coin collection cause marketing with Tim Siffermann, Founder and President of The Siffermann Group.

Think nickels, dimes and quarters are no big deal? Think again! Ronald McDonald House Charities raised $27.9 million in 2012 collecting spare change from diners.

Tim explains how he took donation boxes from a franchisee afterthought to a strategic charitable powerhouse thanks in large part to third-party administration from The Sifferman Group.

If you're a cause marketing geek like Megan and me, you'll love the story of how Tim took the humble donation box to a whole new level. Tune in now!