CauseTalk Radio Ep31: Red Cross Targets Millenials with "Saving Zombies"

On today's show, Megan I talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about SavingZombies.com. The site, which spoofs what some think is a prediction in the ancient Mayan calendar that December 2012 will mark the beginning of an apocalypse (which no doubt will include zombies), encourages Massachusetts residents to prepare a Go Bag filled with all the things they would need to live for three days until it's safe to return.

We talk with Jarrett on how this Halloween promotion is aimed at Millenials who prefer new media and are drawn to popular, interesting themes that are as entertaining as they are informative.

Taking another page from the Millenial marketing handbook, the Red Cross launched a contest encouraging supporters to create their own Go Bag video that shows what they plan to pack.

This week's show has plenty of Halloween laughs and insights! Tune in now.

CauseTalk Radio Ep29: Buy a Coke, Support a Cause with Coca-Cola's New Vending Machine

This week, Megan and I talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause.

Coca-Cola is testing the machines in its home city of Atlanta in a partnership with the American Red Cross.

Engaging consumers where they are and when they care is the future of cause marketing. Tune in now!

Red Cross Launches First Badge for a Cause on Foursquare

This is exciting and a bit surprising that the American Red Cross is the very first charity to launch a badge on Foursquare. I had the same question as Philanthropy.com: is this really the first Foursquare badge for a cause? If you know of any others let me know.

Getting the badge is a little tricky. But I like that because it makes Foursquare users work for it!

This is what the ARC blog says on getting the badge:

Well, you’re going to have to be at a blood donor site to find out. If you have a smartphone and are not yet a foursquare user, you can sign up using the directions. Next time you’re donating blood, be on the lookout for the instructions to get your badge!

I'm curious how challenging it was working with Foursquare to get the badge. Wendy Harman, director of social media at American Red Cross, commented on Philanthropy that she requested the badge from Foursquare several months ago.

Three to seven months for a badge for one of the largest and most visible nonprofits in the country. How long will it take to get a badge for a regional or local cause?

For now, you might want to stick with some of the strategies I outline here.