I'm excited about this new book from Darian Rodriguez Heyman: Nonprofit Fundraising 101.
Nonprofit Fundraising 101 is the first truly comprehensive, practical guide to all aspects of nonprofit fundraising.
And it includes a great chapter on cause marketing partnerships by me and my mentor David Hessekiel, the Founder & President of Cause Marketing Forum.
With expert advice from industry leaders, pitfalls to avoid, and step-by-step formulas for success, Nonprofit Fundraising 101 addresses the entire spectrum of fundraising for nonprofits. Featuring a foreword by fundraising guru and Soul of Money author Lynne Twist, an afterword by Kiva.org co-Founder Premal Shah, insights from the likes of CNN’s Van Jones, and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, this book provides indispensable ideas and advice for global organizations of all sizes and focus.
Best of all the book comes a real fundraising pro. Darian Rodriguez Heyman is the former Craigslist Foundation executive director and best-selling editor of Nonprofit Management 101 (2011), the new bible of fundraising for your cause includes insights from over 45 experts and is supported by 75 partners, a testament to its unique contribution to the sector.