The dog days of summer are here! It seems like the perfect time to ask you a favor. Choose ONE ACTION below....
Do you love getting my newsletter? Do you find it useful? Do you look forward to getting it every week? Please forward it to others who might enjoy it!
Are you a sporadic reader? Did you open it today just hoping to find something interesting to distract you from your work, which probably isn't in corporate partnerships? Do me a favor and hit the unsubscribe button at the bottom of this newsletter.
Last week's newsletter had a 46% open rate. That's pretty good, especially during the middle of the summer. Most newsletters have an open rate of around 20% and that dips in the summer. I should be happy, right? But I'm not. I want an open rate that's regularly OVER 50%. That's truly impressive!
I did my part this past weekend. I cut more than 500 people from my list who hadn't opened my newsletter in a month or more. Adios, amigos. No more loafing around on my list costing me money (the fee I pay my email provider is based on list size) and a higher open rate!
But I know there are other people out there who would love my newsletter but just don't know about it! Conversely, I know there are people who get my newsletter but aren't really that interested in the content.
I only want rabid fans!
Is that you? Good! Spread the word. Not you? Hit the unsubscribe button at the bottom.
🍦This small chain of Dairy Queen stores in Canada has raised $1 million for Children's Miracle Network. This story reminded me of an interview we did with a Texas DQ franchisee on how they raised money for causes with in-store fundraising. Lots of good insights here. Be sure to check out the DQ slide deck they presented at the National Restaurant Show that same year.
💵Congrats to the American Cancer Society. CVS has pledged to contribute a minimum of $10 million through in-store fundraising over the next three years.
🚌Back to school cause marketing is in full swing. Special Old Navy gear will benefit Boys & Girls Clubs and the retailer will raise $1 million at the register. Tom's of Maine will donate 10,000 "Backpacks Full of Good."
Marketing your cause 🤑
♳ This will make Operation Warm even more appealing to corporate partners. The Green Guardian Coat will be made from recycled plastic bottles.
🛩With ten short words this airline passenger convinced a plane full of people to support her and she saved a life. The seven key things she did right that could help your cause. "She lowered the ask."
🗓Check out the quarterly newsletter that Save the Children is emailing to corporate partners and prospects and ME!
Cool jobs in cause** 😎
1. Corporate Relations & Sponsorship Director, San Antonio Stock Show & Rodeo (San Antonio, TX)
2. Corporate Giving and Partnerships Manager, National Audubon Society (New York, NY)
3. Cause Marketing Relationship Manager, Sears (Hoffman Estates, IL)
**Have your cause-related job featured here for FREE. Hit reply or email me at firstname.lastname@example.org.
Brain food 🧠🍎
🧠Want the mind of Leonardo Da Vinci? Keep a “to-learn” list.
Have a question, story suggestion or category you want to see covered? Just leave a comment below. 🙏