Ep118: Mobile Cause Marketing Trends for Millennials & Gen Z

causetalk radio ep118

Today on CauseTalk Radio, Megan and I talk to Gary Zarr, Partner, at Phil & Company, a New York-based cause marketing agency, on their new report on Mobile Cause Marketing and Millennials & Generation Z

On today's show Gary, Megan and I discuss:

Gary Zarr, Phil & Company

Gary Zarr, Phil & Company

  • How Phil & Company began and how Gary got involved in cause marketing.
  • The difference between Millennials and Generation Z.
  • Gen Z are scrappy, action-oriented, cause-focused and tech-innate!
  • How organizations like UNICEF, Arts Brookfield and Amnesty International are creating mobile campaigns specifically for Millennials and Gen Z.
  • The key ingredient of these campaigns is "sharing."
  • How to pick the right social and marketing platforms to reach Millenials and Gen Z.
  • The challenge nonprofits face in generating awareness with and raising money from younger audiences.