Ep153: Larabar Supports Feeding America, Asks Consumers to #ShareRealFood

larabar cause marketing

Today on CauseTalk Radio, Megan and I talk to Rosanne Ranta, associate marketing manager at snack bar maker Larabar, about #ShareRealFood, a new cause marketing partnership supporting Feeding America.

With the help of The Real Girl’s Kitchen star Haylie Duff, Larabar kicked off the initiative with a $150,000 donation to Feeding America. Consumers can support the effort by donating or volunteering and sharing the activity online with a photo, video or a tweet with the hashtag #ShareRealFood.

On the show, Megan, Rosanne and I discuss:

Rosanne Ranta, Larabar

Rosanne Ranta, Larabar

  • The history of Larabar. It started with a real person and founder, Lara! And the partnership with Feeding America stems from the company's commitment to real food.
  • Along with a donation, Larabar is asking consumers to start talking about hunger issues by using the hashtag, making a donation and/or volunteering at a food bank.
  • Did Larabar ever consider rewarding positive consumer behavior with an additional donation to Feeding America?
  • The social channels on which Larabar is promoting the campaign.
  • How consumers are communicating with Larabar on the types of social initiatives they want the brand to be involved in.

Show Notes

Larabar Asks Americans to #ShareRealFood

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