Ep121: How Nonprofits Can Recruit and Manage Celebrities

causetalk radio

Today on CauseTalk Radio, Megan and I talk to Todd Krim, President & CEO of The Krim Group, a Los Angeles-based agency that connects charities with celebrities.

Todd, Megan and I discuss how nonprofits can choose the right celebrity for special events, personal appearances and cause marketing campaigns.

Todd Krim, The Krim Group

Todd Krim, The Krim Group

  • How a healthcare lawyer became a broker for charities and celebrities.
  • When a celebrity should be paid, and when they shouldn't.
  • Todd's advice on how to work with any celebrity, including the local celebrities in your own backyard!
  • How charities can be the star in a crowded field of nonprofits and shine with their favorite celebrities.
  • What are good "Door-Openers" with celebrities? (Hint: Give them something easy, like sharing your cause with their social media followers!)
  • How you can learn from Todd at the upcoming Cause Marketing Forum Conference in Chicago later this month!

Mentioned in This Podcast & Additional Resources

Cause Marketing Forum Conference

CauseTalk Radio Ep84: Hot Trends in Sports Philanthropy

U2's Bono Learns the Hard Way: Don't Put the Cause Before the Horse 

Chris Pratt Supports "Fear Isn't Real" Booster T-Shirt Fundraiser for Boy Stricken by Cancer