Today, Megan and I get a Canadian perspective on nonprofit and for-profit partnerships from cause pioneer Jocelyne Daw.
Jocelyne is a Calgary-based consultant, author of Cause Marketing for Nonprofits and co-author of Breakthrough Nonprofit Branding, which she wrote with three other stellar cause professionals: Carol Cone, Kristian Darigan Merenda and Ann Erhard.
Jocelyne explores how the cause movement has grown for our neighbors to the north and identifies several key cause trends, including more partnerships among nonprofits and the hot new area of employee engagement.
I've dubbed Jocelyne the Canadian Cause Queen! Join us now to hear from this queen of snow, cold and cause!