Last week's Cause Marketing Forum Conference had many benefits. But one of the best for me is that I have a bunch of new cause marketing tweeps to follow on Twitter. Here are six you're going to love.
Nancy Lublin. Nancy's the CEO of DoSomething.org. Nancy gave a compelling speech on the good, bad and ugly of cause marketing. I like Nancy. I didn't agree with everything she said about cause marketing, but I appreciate her strong opinions on the field and how cause marketing can be done better.
Lindsay Avner. Lindsay is the Founder & Executive Director of Bright Pink, a national breast/ovarian cancer non-profit organization for young women. She has some great corporate partners and plans to join forces with many, many more.
3BL Media. 3BL is a CSR and cause marketing newswire. I couldn't believe I wasn't following 3BL! There are many good reasons to follow them, but one of the best is their daily CSR Minute, which delivers the latest information on our field.
Jeff Weness. Jeff heads corporate development at a Minnesota Children's Hospital. I had the pleasure of listening to Jeff tell his story at the Hospital Corporate Development Summit I co-led. He's had some great accomplishments, including a $17 million corporate gift.
Seema Rani Bhende. Seema is a senior director in the social innovation practice at Waggener Edstrom Worldwide. She has an energetic, well-informed interest in CSR and cause marketing. If her tweets are as good as her conversation, I'm going to learn a lot.
For Momentum. The FM team at the CMF conference was fantastic. Interesting, fun and total cause marketing wonks. Just my kind of people. Here are their names: ^MR^MES^KS^TD^AN^KG^KN^VT. I agree with you: that doesn't make any sense to me either. But these are the initials they put at the end of tweets so followers know who's tweeting. I think I teased them enough that they'll soon have individual handles. Until they do, you can enjoy their tweets from the company handle.
Hyatt Chicago. They didn't attend CMF. They don't do cause marketing. But when it comes to social media this is a for-profit that nonprofits can learn from. Follow and learn. Thanks to Jen Kedinger from the Hyatt for all the "twention" she gave me last week.