Bagel Bakery Makes Cause Marketing a Priority

In all the years I've been doing cause marketing Finagle-A-Bagel is one my favorite partners. They don't raise the most money. Not even close. They can't boast the hippest programs. They raise most of their money through simple coin canisters at their registers.

But the qualities they share with our best partners are irreplaceable: dedication and persistence.

We started working with Finagle-A-Bagel, a nine store bakery and cafe best known for its delicious bagels, a few years ago when they supported Halloween Town and sold pinups in their stores.

Next, they developed and sold a travel coffee mug with a percentage going to pediatric programs at the hospital.

Then, eighteen months ago, they began a coin canister program in their stores that had customers donating their loose change to the hospital.

No one was quite sure how generous consumers would be and how much we would raise.

Last Friday I picked up a check for $25,000 from Finagle. Its owners, Laura Trust and Alan Litchman, couldn't be more happy with the results.

Laura and Alan are super people and Finagle could work with any cause they want in Boston. They get calls from other charities every week asking to meet with them. But they choose to work with us. And for that we are very thankful.

Their bagels are filling the holes in our kids' lives.