Ep242: How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA

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Today on CauseTalk Radio, Megan and I talk to Mike Richardson, Vice President of Marketing, Casey’s General Stores, a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35 million raised will be used to help send kids with muscular dystrophy to MDA Summer Camp.

On the show, Megan, Mike and I discuss:

Mike Richardson, Casey's General Stores

Mike Richardson, Casey's General Stores

  • Can you tell us how long the partnership with MDA got started and what the funds help MDA accomplish?
  • What's your approach to point of sale efforts? Is this your only checkout fundraiser? 
  • Do you have an automated ask at the credit card PIN pad, or do you rely solely on cashiers to make a direct ask?
  • Do you use any incentives or bounce-back coupons?
  • This isn’t the only activity you do to support MDA. How else does your partnership come to life?
  • What's the business benefit of working with MDA? 
  • What do customers think of your charitable efforts? 
  • How do you communicate the results of the campaign with customers and employees?
  • How does this particular effort fit into Casey’s larger CSR or social impact strategy?
  • What’s coming up in 2018 for social good activities at Casey’s? 

Show Notes

Casey's General Store 

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