Newsletter Sponsorship
You can target nearly 3,000 corporate partnership professionals and fans from the nonprofit, business and agency world via a link, ad, post or webinar in my newsletter. The content in my newsletter is carefully curated for corporate partnership professionals. Plus, I restrict my newsletter to active readers. Subscribers who don't open my newsletter for six weeks in a row are removed from the list.
I make an appointment with my readers every week, and promptly deliver my newsletter on Wednesdays at at 8 a.m. (ET). I resend it on Fridays at 8 a.m. to subscribers that didn't open the Wednesday email. The newsletter's cumulative average open rate is nearly 60% and the average click-through rate is over 15%. Newsletter are archived on my blog where they receive additional views.
Subscribers have told me that the Selfish Giving newsletter is their go-to resource for information on cause marketing, corporate partnerships and sponsorship.
Praise for My Newsletter
"It's the only newsletter I have marked VIP so it comes to my attention on my Apple Watch, and is in the same VIP pool as email from my family and close friends. So there you are. Always interesting, relevant, and instructive - I never want to miss it."
"I look forward to your email and I’m constantly sharing the good tips and interesting info you share. I literally use some of the info and tips right then and there, as I work through my day, reaching out to prospect funders."
"I love your newsletter - the only one I love! I get several and appreciate the info in them, but yours are so baked with info without overload, and not predictable."
"I'm a rabid fan of your newsletters!"
"Your newsletter is a great way to get your wisdom without hearing your annoying Boston accent. Learn how to talk, will ya? 😂"
You have four options for newsletter sponsorship: links, ads, posts or webinars. (Note: Ads are 450 x 400. Ads appear larger here than they will appear in the newsletter.) All can be used to promote - among other things - content, original research, careers and partnership success stories.
Sponsored Link: $150 (per Week)
Simple Advertisement: $250 (per week)
Sponsored Advertisement: $350 (Per Week)
Sponsored Post: $750 (per Week)
Sponsored posts include a 500-word article on Selfish Giving + a sponsored link in my newsletter + promotion for one week via my Twitter handle. Sponsored posts can include simple ads or sponsored ads in the newsletter for an additional fee.
You have two options regarding the content for sponsored posts.
First, YOU can submit a 500-word post. I'll edit the post for style and content (posts should inform, not perform) and post it on Selfishgiving.com and promote it in my newsletter and on Twitter. Your investment is $750 per post. For posts over 500-words it's 50 cents per additional word.
Second, SELFISH GIVING can write your 500-word post. You'll edit the post for style and content before it's posted on Selfishgiving.com and promoted in the newsletter and on Twitter. Your investment is $1,250 per post. For posts over 500-words it's one dollar per additional word.
Here are several examples of sponsored posts. Note that Sponsored Posts are identified as paid content in the title and at the bottom of the post.
New Research Explodes 3 Myths Hurting Your Corporate Partnership Efforts [SPONSORED]
Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]
Sponsored Webinar: $2,000 (Per Webinar)
Sponsored webinars include:
1. Two weeks before your webinar you’ll get top billing in my newsletter. You get the subject line and the lead story, both of which I’ll write!
2. One week before your webinar I’ll promote it again in my newsletter via a sponsored link OR ad [provided by you].
3. I’ll handle webinar scheduling, registrations and reminders via Zoom, my webinar hosting company.
4. I’ll work with you on your webinar slides to ensure your webinar is step-by-step and educational.
5. The day before the webinar we’ll do a practice-run to ensure you’re comfortable with the webinar platform.
6. I’ll be on hand to host your webinar, which means introducing you to my audience and handling questions.
7. Post-webinar, I’ll share a recording of the webinar with registrants and/or with my newsletter subscribers via a sponsored link.
Need more information, or want to get started with a link, ad, post or webinar? Email me at joe@selfishgiving.com.