Who's had success recruiting new corporate partners at events like trade shows?

Anyone? Anyone?

It's not something I'm an expert on.

That's why I'm glad ​I came across this interview​ with Brian D'Erario, a partnership expert who's worked with several well-known publications, including Morning Brew.

He offered some solid advice we can use at the next trade show we attend…

Whenever I finish a case study for a client, I remind them this is only the first draft, meaning the case study should evolve and adapt to different prospects.

This makes clients nervous because while they are happy to hire me to write the case study, they don't want to rely on me to make every change.

So, I've been exploring how the free version of ChatGPT can help my clients update the case studies independently….

I'm at Georgetown University this week teaching in the New Strategies Program in the business school.

Teaching at Georgetown is a regular gig, but this session is slightly different.

It's called the New Strategies "Rising" Program, focused on small nonprofits with budgets under one million, and many operate on much less.

My goal is to show them how to recruit event sponsors and cause marketing partners. It's not an easy task as they are small and have limited staff, time, and likely little experience working with companies beyond grants.

Here's what I'll recommend….