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I'm busy teaching at the New Strategies Forum at the McDonough School of Business at Georgetown University, but...
Tas Cassim from the Black Dog Institute has an important message about our case study presentation at Corporate Partnerships Everywhere, TOMORROW, Thursday, March 16th….
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Last week, I talked about my upcoming presentation at Corporate Partnerships Everywhere on Thursday, March 16th. Case study superhero Tas Cassim from Black Dog Institute in Oz and I will discuss case studies.
One of the reasons case studies are so darn effective is that they are helpful mid- and bottom-funnel. In short, when a prospect is beyond the awareness stage and is really considering partnering with your organization, case studies can move the conversation closer to a sealed deal.
👉🏻👉🏻 Today, however, I'm talking about top-of-funnel content for your partnership program because it's just as critical as case studies….
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This week I want to tell you about my session on case studies. It's titled Write a Wicked Awesome Case Study & Close More Partnerships.
Joining me for my presentation is Tasman "Tas" Cassim, Head of Partnerships at Black Dog Institute in Australia.
Tas and I just finished creating TEN CASE STUDIES for his organization. I'll explain why case studies are so wicked awesome, and Tas will share his real-world experience working with a crazy Bostonian fighting for good as a CASE STUDY SUPERHERO!!!
🚨🚨During our presentation, Tas and I will share five critical insights on case studies…
