Newsletter: A Great Example of a Partnership Case Study🥇; M&M Cause Marketing Campaign Attacked as ‘Too Woke’ 🫣 ; 25 Nonprofit Marketing Statistics for 2023 📊
Early last year I got an email from Tasman "Tas" Cassim, the head of corporate partnerships at Black Dog Institute (BDI) in Australia, about writing some case studies for his organization.
While I've spoken before to nonprofits in Australia, I had never worked with one!
I have to admit I was a bit nervous…
Newsletter: Why Your Emails Need an ‘Emoji Identity’ 🪧; Kia Donates $8 for Every Car Sold to St. Jude 🚙 ; Greenhushing vs. Greenwashing: What’s the Difference? 🤔
I'd wager a coffee (a fancy one too!) that you are not spending enough time thinking about how to get people to open your emails. With more and more emails flooding people's inboxes these days, how can you get yours to stand out and get opened?
One tactic that I believe has worked for me and others is using an "emoji identity" in my subject line.
For some time now, in the subject line of my newsletter I've used these emojis: 😈😇…
Newsletter: 30+ Wicked Awesome Partnership Posts from 2022 😎 ; 3 Readers Win Selfish Giving Tees 😲
Happy New Year, everyone! 🍾🥂🥳
Before we leap into 2023, let's take one last look into the rear view mirror.
Below are the posts I wrote in 2022 in my "Note from Joe" section of my newsletter…
