Joe Waters Joe Waters

Newsletter: Why Your Emails Need an ‘Emoji Identity’ 🪧; Kia Donates $8 for Every Car Sold to St. Jude 🚙 ; Greenhushing vs. Greenwashing: What’s the Difference? 🤔

I'd wager a coffee (a fancy one too!) that you are not spending enough time thinking about how to get people to open your emails. With more and more emails flooding people's inboxes these days, how can you get yours to stand out and get opened?

One tactic that I believe has worked for me and others is using an "emoji identity" in my subject line.

For some time now, in the subject line of my newsletter I've used these emojis: 😈😇…

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Joe Waters Joe Waters

Newsletter: Win a Selfish Giving Tee This Holiday Season 🙌 ; In-Person Meetings are Back, But Prospects Prefer Virtual 🤝 ; 70 Sales Email Subject Lines That Get Opened 📬

Just a quick note this week wishing everyone a very happy holiday season. Whatever you celebrate this time of year, I am wishing you the very best in health and happiness for the season and for the New Year.

I am very thankful for all of you! I count you all as a Christmas miracle!

Now, about that picture at the top. I haven't shared it in a few years. One of those precious kids is me circa 1972. The other is my really ugly identical twin brother, Jeff…

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